A Look Inside Keys Soulcare’s One-Of-A-Kind Event At The ICA Miami
Art Basel was officially back in full swing in Miami Beach this year. To no one’s surprise, the hotly anticipated art fair was better than ever — and so were the parties. On Friday, December 3, Keys Soulcare hosted a buzzy activation at the Institute of Contemporary Art in Miami (ICA) in a special take on the museum’s “First Fridays” celebration. First Fridays are part of a neighborhood-wide initiative in the Miami Design District, with the ICA opening its doors for after-hours viewing and gathering.
For this Keys Soulcare-inspired installment, a multimedia performance by visual artist Kate Goltseva served as the focal point, weaving together animated illustrations in conjunction with music to tell a globally inspired story about beauty. The stunning performance and celebration took place within ICA’s sculpture garden, and guests got to take home Keys Soulcare’s best-selling Golden Cleanser.
For those who don’t know, Alicia Keys, who is ultra-passionate about ancient beauty rituals and performing one's skin-care routine as an act of self-care, created the clean, beauty-meets-wellness brand alongside dermatologist Dr. Renée Snyder. Keys Soulcare believes in the power of ritual and not only caring for one’s skin, but the whole self — mind, body, spirit and connection. That's why each offering has a unique affirmation on the back to recite during application, truly making your routine a moment of personal ceremony. For instance, the Golden Cleanser’s affirmation is, “I am devoted to this moment.”
The event featured displays of all the brand’s skin, body, and self-care offerings, so guests could experience the full lineup in all its glory. With inspiring artwork, amazing music, and next-level ambiance, it was a night to remember.
Below, take an exclusive look inside the event.
Visual artist Kate Goltseva set the mood and had all the guests vibing during her performance.
The exhibition was a multi-sensory experience featuring digital animations, music, and Keys Soulcare-themed colored lights.
The packed event included multiple displays where guests could experience Keys Soulcare’s offerings.
Guests were able to experience the brand’s full suite of offerings—including body, skin, and self-care goodies.
The Oat Milk + Sage Candle from Keys Soulcare was a favorite among guests.
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