The 26 Best New Beauty Launches of August

Ready for your knockout close-up? Line your lips, color them, then finish with Top Coat, the new lip gloss from famed makeup artist Mary Phillips’s m.ph beauty line. Along with a gorgeous handful of new hues, Cherry Bomb is a definite add-to-cart moment that feels more like a lightweight serum. It’s also the perfect finishing touch for a polished fall lip.

For those who hoard eyeshadows like the apocalypse is coming, this is the eye palette that won’t let you down. La Beauté Louis Vuitton’s Dame Pat McGrath and house creative director Nicolas Ghesquière have created a visionary color collaboration sealed inside a Vuitton-monogrammed case that has a refillable quartet of shades. Each vibrant color lasts 24 hours and is remarkably crease-proof.

Leave it to Lauder to nail a gourmand. The notes here are grown up, elegant, feminine, and well thought-out: a rare scent that reads as fully formed rather than still growing into itself.

A great pigment is indispensable, and Dior’s color palette has always featured iconic ranges that become signatures. Creative and image director of Dior Beauty Peter Philips’s new matte blurring formula makes everything feel fresh again, with an excellent array of hydrating, long-lasting ingredients. The lips stay smooth, the pigment stays in place.

Plant actives know something that chemicals don’t. Sisley Paris’ Corrective Serum diminishes blemishes in just seven days without irritation. The serum keeps working, rebalancing your skin microbiome with pomegranate peel, burdock, and meadowsweet to break the blemish cycle at its root.

Just as important as the face, the neck and décolletage are notoriously overlooked (until they aren’t). Tronque’s Elixir takes care of that, leaving skin hydrated, supple, and improbably well cared-for, with advanced exosome-mimetic actives from green microalgae, plus glycerin, vitamin C, and Pentavitin.

Following the success of the Masque Vivant (one of our favorite treatments for breakouts), Biologique Recherche has taken its microbiome-minded approach and put it in a daily serum for adult blemishes. We love that it’s lightweight, instantly calming, and helps minimize breakouts while respecting the skin’s natural microbiota.

This product dials down the look of fine lines beautifully. Chanel’s face cream has been reformulated in three textures to delight your complexion: the classic Crème, Crème Riche, and Fluide (we found ourselves gravitating toward the Crème Riche for our nighttime routine). A touch more substantial, it’s enriched with a botanical alfalfa concentrate, inspired by retinol, to help support a firmer, more supple-looking complexion.

An artist in every sense of the word, Pat McGrath has a way of making us curious about things we didn’t think we could ever wear. Her latest eyebrow gels play with the bleached-brow effect with confidence. The pastel shades are perfection—the pink, especially, is so unexpectedly fun. We love it.

Born from fans’ requests for a face-brightening serum, this vitamin C–powered eye serum takes on one of the trickiest areas to treat dark circles, tired-looking skin, and even age spots around the eyes. An intelligent blend of peptides, niacinamide, caffeine, and ceramides gets to work to bring the eye area back to looking bright, smooth, and beautifully awake.

This is the lipstick to wear all summer long, and well into the sunny days of October (and, of course, on your next sun-soaked holiday). Why? Because this versatile, pinky nude named Kelly from top makeup artist Nikki DeRoest has a silky-smooth texture and SPF 60+ to keep your lips protected, comfortable, and looking good for the long haul.

A clean-formulated foundation that is lightweight, buildable, and ideal for sensitive skin that is prone to breakouts. It dries down within minutes of application, which not all clean foundations can attest they do!

We fell in love with this whimsical pigment from Prada’s newest cream-to powder blush. The lilac here flatters all complexions, adding a striking hue and a unique makeup look.

For those who love their at-home peels, this is your end-of-summer skincare moment. Natura Bissé’s Diamond Molecular Peel-Mask combines four powerhouse acids to help fade the look of brown spots, sweep away excess debris, and refine skin texture in just 10 minutes. Remember: your newly resurfaced skin needs extra TLC and plenty of sunscreen in the days that follow.

Yes, it’s talc-free and infused with smoothing grape extract, but really, it’s the deep, blue-pink color that won us over. It’s fresh and beautifully flattering across skin tones without looking overdone. The botanically minded formula is free of phthalates, sulfates, mineral oil, petrolatum, palm oil, and GMOs.

Use this product twice daily for at least a month to address the loss of suppleness on the lips, especially around the vermilion border. The effect is less about obvious volume than a subtle revival, but trust that your lips will look fuller, plumper, and generally revitalized.

Celebrity makeup artist Gucci Westman does a lovely, hydrating foundation that provides medium coverage using exosome technology, which helps the skin look radiant for hours.

When you want your skin to look and feel fabulous instantly, reach for this moisturizer, which is fast-absorbing with a slightly “grippy” finish. It works seamlessly under makeup while delivering enhanced hydration thanks to the rich peptides and a hyaluronic acid infusion.

The Honey Crystal hue has earned a place in our rotation over the past month, whether swept across the lid on its own or used as the first step in a more elaborate eye look. It’s easy to apply, wears beautifully, and has just enough shimmer to be playful for daytime and part of a sultrier look for evening.

When you can’t jet off to London to see famed dermatologist Dr. Yannis Alexandrides, this is a rather good stand-in. A quick skin peel (under 20 minutes) to revive, smooth, and brighten your lackluster end of the summer skin, it combines exfoliating acids with papaya and milk thistle.

This mascara’s superpower is its many talents—separating lashes while delivering humidity-proof, clump-free, flake-free, smudge-free wear for up to 16 hours. Infused with argan oil, it’s made for summer but deserves a place in your makeup bag year-round.

Your hair routine doesn’t need a dozen steps, just the right ones. Headliner Dry Oil adds a hit of shine with two of our favorite natural actives, mooring and jojoba oil, which keeps your blowout smooth or brings curls back to life. Yes, it can double as a leave-in treatment. One bottle, fewer bad hair days.

This is a superior tightening serum (and these days, with serums galore, we’ve become very discerning). Famed NYC derm Dr. Gross’s DRx BioRejuvenation formula stands out: there’s a glutathione-infused complex, niacinamide to support the barrier, and adenosine for skin renewal.

Because your hair has suffered enough this summer. From the French haircare brand Phyto Paris, this detangling spray is particularly worthy if your idea of a good day involves a boat and a body of water. The lightweight, silicone-free leave-in will detangle and rehydrate your sun- and sea-exposed hair, leaving it softer, shinier, and considerably less inclined to snap when you brush it out.

For all who love their pickleball game but dread the freckles and dark spots that your hat, oversized glasses and sunscreen can’t defend, this is an excellent option to incorporate into your skin-protection regimen. Tennis and surfer chicks will treasure this lightweight (and quite breathable) 30+ SPF patch, which peels off gently and is not irritating at all.

A clean-formulated deodorant that actually works is an elusive thing. This one keeps the theatrics to a minimum: aluminum and baking-soda free, it’s very effective, beautifully simple, and scented with divine bergamot and ginger (proof that utility needn’t be devoid of pleasure).