There’s no such thing as the “right” lip color. Whatever product you use to highlight your smile is a highly personal choice that comes down to how it looks as much as how it feels. But whatever you prefer—whether it’s a vinyl-effect gloss, a light swipe of tinted balm, or a matte pencil—you’ll want something that delivers in terms of hydration, pigment and staying power. With that in mind, we’ve rounded up the absolute best products of the season, in every category. From classic red shades (including an innovative vegan option) to a new-and-improved version of an early 2000s gloss and a universally flattering luminizer, these are the shades we’re loving right now.
We only include products that have been independently selected by W’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.