ADD TO CART

14 BIPOC-Owned Brands to Shop for Gifts


Collage by Tilden Bissell for W Magazine.

Believe it or not, we’re just one month into 2021, despite a slew of historic events—a coup at the Capitol, a (second) impeachment, and the worst days of the coronavirus pandemic so far—already having taken place. February approaches, and even during a strange year like this one, that means Valentine’s Day. Here at W, we’re huge proponents of buying gifts for V-day—or any holiday, really—that will remain useful and chic even after the celebration’s over. Here are 14 products and services that check all the boxes from BIPOC-owned brands, which should give you a much-needed lift. If there’s no S.O. in the picture, treat yourself. You deserve it.

1
Klur gift card, klur.co

Let the lucky recipient of this gift certificate from the beloved new skincare brand Klur decide what they’d like. (We recommend the Symmetry Fluid skin supplement and the Gentle Matter cleanser.) —Maxine Wally

2
The Brother Vellies “Something Special” program, brothervellies.com

Aurora James‘s brand Brother Vellies has launched a new program in which they send “a sustainably and ethically made comfort item” (think: a pair of comfy socks, a Oaxacan-style mug,) to your door on the 15th of each month. —MW

3
Made ByKwest’s World Necklace, madebykwest.com

Not all of us may be able to safely travel right now, but thanks to Made ByKwest, you can take the world wherever you go with this gold pendant. Plus, each piece from this collection gives back to Girls Going Global. ––Jenny Oliver

4
Jungalow’s Hook Pillow, jungalow.com

Come for some of the most charming throw pillows ever made, stay for the playful wallpaper and home decor that will breathe new life into any room. —Katie Connor

5
Ah-Shí Beauty Quattro Compact, ahshibeauty.com

Founded by Ahsaki Báá LaFrance-Chachere, a citizen of the Diné Nation, Ah-Shí Beauty offers a wide range of colorful cosmetics, but this soft, shimmery highlighter quad is perfect for a candlelight glow. —Tilden Bissell

6
Edas Yshaia Cowhide Leather Shoulder Bag, edas.store

This chic chocolate-colored handbag from Sade Mims’s NYC-based brand, Edas, is the carry-all you’ve been waiting for. While browsing, be sure to check out their new collaboration with Cameron Tea for a fresh, beaded take on the bucket hat. —TB

7
White/Space’s Pearl Arc Earrings, whitespacejewelry.com

Los Angeles-based designer Khadijah Fulton is known for her delicate and decadent custom-made jewelry. But the ready-to-ship section holds just as many gems to peruse and buy now. —MW

8
Golde Matcha Lovers Kit, golde.co

Give the gift of good health with Golde’s new Matcha Lovers Kit, which contains pure matcha and the brand’s signature turmeric matcha blend that’s packed with antioxidants and anti-inflammatory properties. —TB

9
Linoto bedding, linoto.com

For the practical V-day shopper, there is no better gift that you can give to your partner (and yourself) than a fresh set of linen sheets. Founded by Jason Evege in 2007, Linoto crafts high-quality bedding, napkins, and towels that will last far longer than any over-priced bouquet.—KC

10
Briogeo set, briogeohair.com

I’ve been approaching my haircare lately with the same dedication that I give my skincare. This would not be possible without the amazing vegan and cruelty free products from Briogeo. Their “Don’t Despair, Repair” line is perfect for those looking to treat their locks with some extra care. ‘Tis the season of love—and self love. —Laura Jackson

11
Books from The Lit Bar, thelitbar.com

Books are a great gift, especially for Valentine’s Day. Whether you decide to gift a physical text or a gift card to a bookshop, The Lit. Bar: Bookstore & Chill is the perfect place to shop. And for more Black-owned indie bookshops to support, click here. —Jenna Wojciechowski

12
Alexandra Winbush’s September Sixth candle from Amp Beauty LA, ampbeautyla.com

This start-up founded by three HBCU sorority sisters is a one-stop shop for the best in Black-owned beauty products. There’s something for everyone—including men. For a foolproof gift I suggest Alexandra Winbush’s summery September Sixth candle (Issa Rae is a fan). Throw in Summa Skin’s Citrus Hand Cleansing Gel for good measure. —KC

13
Mateo earrings, mateonewyork.com

These gorgeous 14 karat gold and diamond earrings from Mateo are everything I’m wishing for on this Valentine’s Day and more. The pearl accent adds a unique addition to a classic hoop. To my loved ones, please take notes! —LJ

14
Jewelry from Dauphinette, dauphinette.com

Designer Olivia Cheng’s approach to fashion and objets d’art is both whimsical and sustainable which guarantees smiles all around. Her one-of-a-kind flower earrings are meant to be mixed and matched and are the perfect (permanent) alternative to a floral arrangement from FTD. —KC