Golden Goose has always understood that the most personal style looks effortless and lived-in. It's what the brand does best. This holiday, the brand leans into something more deliberate: the kind of dressing that feels both celebratory and intimate, where a sequined tulle pant can somehow coexist with your favorite broken-in sneaker. It's a study in contrasts that feels both entirely intentional and wonderfully accidental.
The collection is designed to mix, match, and blur every line it encounters. Masculine tailoring softened by feminine embellishment for dinners that go well into the night. Celebration dressed down to feel comfortable enough for the long stretch between Christmas Eve and New Year's Day. There are crystal-embellished tuxedos for formal moments, soft knits and pajama-style sets for in-between days, and embroidered denim that works for both. The pieces embody Golden Goose's distinctive DNA: lived-in charm, poetic contrasts, and a dreamy soul that refuses to take the season (or itself) too seriously.
A velvet jacket with satin lapels pairs with sequined tulle pants for every party on the calendar. For anyone who lives in leather year-round, the dark burgundy bomber jacket and matching pants come already distressed like vintage finds.
Golden Goose’s iconic True-Star gets a festive refresh in burgundy patent leather and black suede covered in Swarovski crystals, plus winter-appropriate tones in tobacco suede, white nappa with gold, and pastel pink suede. Every pair can be customized with new lace sets in various fabrics, embellished with charms, pins, crystals, and pearls.
The handbags get the same attention. The Vita Bag is a tribute to sophisticated travelers, featuring a double-fastening system with both a zip and a golden key, available in distressed leather or smooth finishes in sage green, beige, butter, black, and burgundy.
Beyond the collection itself, there's the Co-Creation service. The brand's artisans, the Dream Makers, will personalize any item — handbags, sneakers, leather accessories, denim, tees, and more — adding everything from crystals and tassels to handwritten messages, turning each piece into something that could only belong to you. It’s the same ethos that drives Golden Goose’s collaborations in the arts: luxury as a canvas, never a finished product. This service extends to the brand’s leather accessories (headset cases, key rings, pouches, luggage tags) for those who prefer their personalization in smaller doses.
The whole point, really, is that these pieces are meant to look like they've already had a life. They just haven't (yet) had yours.
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