HAYELI arrived at the Palais de Tokyo with a single ambition: to make good on its name (which means ‘mirror’ in Armenian) with its Fall 2026 collection, Multiple.
Founded by artist Tigran Tsitoghdzyan and retailer YOOTO, and brought to life by French-Armenian designer Armine Ohanyan, HAYELI was built on the premise that image and identity are never quite the same thing. The brand's first collection, Self Reflection, asked whether we are the image we see or the one we invent. Multiple pushes that question further: “The idea of Multiple comes directly from the way I think about portraiture. The self is never singular. Fashion becomes the moving canvas where those identities unfold in real time,” says co-founder Tigran Tsitoghdzyan.
During the Fall 2026 runway show inside the Palais de Tokyo, boundaries dissolved. Models moved through a gallery-like scenography as if they belonged to it, Tsitoghdzyan's large-scale paintings on the walls echoing the artwork printed across the garments themselves. The collection pulled from New York, Paris, and Tokyo. Not their aesthetics exactly, but their feeling: the density, the pace, the sense that identity shifts with every block you walk.
Twenty-five looks moved between menswear and womenswear, structure and give, the individual and the crowd. The throughline was Tsitoghdzyan's eye — an artist's sensibility applied to the specific problem of how a person wants to move through a city and who they want to be when they get there. For designer Armine Ohanyan, the work is about ensuring the conceptual foundations become "a coherent and inhabitable universe."
