HISPANIC HERITAGE MONTH

30 Hispanic and Latinx Designers to Know and Love

Updated: 
Originally Published: 

Collage by Ashley Peña

Having grown up in predominantly white cities, it took me more years than I’d like to admit to fully embrace being Mexican. Once I did, though, I pushed myself to seek out and support Hispanic and Latinx designers. And, let me tell you, this journey has brought me nothing but an immense amount of joy.

Upon discovering talents like Willy Chavarria, Raul Lopez, and Victor Barragán, I gained a renewed sense of pride. Over the years, I’ve watched these creative forces disrupt societal expectations and create forward-thinking, contemporary designs that still honor heritage and tradition.

As we kick off Hispanic Heritage Month, I wanted to share and celebrate some of my favorite Hispanic and Latinx designers, from up-and-coming names like Elena Velez and Mónica Santos Gil to established forces in the fashion world like Gabriela Hearst and Manolo Blahnik. The diversity of their influences, techniques and aesthetics is a beautiful reflection of their wide range of cultures, upbringings and generations.

We only include products that have been independently selected by W’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

La Manso

Designer Adriana Manso’s playful jewelry brand was initially inspired by her grandmother’s collection of acrylic accessories. La Manso’s colorful pieces, from the now-iconic rings to whimsical, kinetic earrings, feel both retro and contemporary all at once.

Agmansia

Agmansia is a slow fashion brand based in Los Angeles. Mexican-American founder and designer Alicia Plascencia is committed to making every one of her slinky, laid-back garments in-house, using deadstock fabrics and zero-waste packaging.

Alejandra Alonso Rojas

Alejandra Alonso Rojas, a Parsons and Central Saint Martins grad who was born in Madrid and raised in New York City, is known for her luxurious silks and handmade knitwear in a cheerful, sophisticated color palette. Her crocheted bathing suits and cocktail dresses are the foundation of a dream resort wardrobe.

Ana Khouri

Brazilian-born designer Ana Khouri makes jewelry that feels like an extension of the body. Khouri’s practice stems from her degree in sculpture at the Fundação Armando Alvares Penteado in São Paulo, and all pieces are made exclusively with 18 karat fair mined, fair trade gold or platinum and ethically and responsibly sourced gemstones.

Bailey Prado

Bailey Prado launched her namesake brand in 2019 and continues to elevate her pieces in each subsequent collection. Her handmade creations aim to push the limits of knitwear, with the underlying goal of empowering young women of color.

Amor Prohibido

Born and raised in Los Angeles, Bryan Escareño started his brand Amor Prohibido with the mission of telling the stories of his culture and community through his work. Known originally for his menswear, Escareño’s most recent collection with Género Neutral is filled with genderless pieces.

Daniela Villegas

Raised in Mexico City and now based in Los Angeles, Daniela Villegas makes jewelry with classical shapes and surprising and exciting elements like feathers, wood and porcupine quills. All pieces are handcrafted and one of a kind.

Elena Velez

Elena Velez, who is of Puerto Rican heritage, credits her single mom and her upbringing in Milwaukee, Wisconsin as essential reference points for her creativity. Her brand debuted at New York Fashion Week in 2021 and has become an instant favorite for its raw-edge tailoring and sculptural silhouettes.

Tiempos

Tiempos, the brainchild of Mexico City’s Esteban Tamayo, is a representation of the designer’s love for Mexico in its entirety – imperfections and all. His colorful, ultra-wearable sportswear feels retro and modern all at once.

Gabriela Hearst

Uruguayan designer Gabriela Hearst’s luxury ready-to-wear and accessories line has become a modern classic. Each garment—from patterned knit ponchos to minimalist boots and bags—is made with care, purpose and extraordinary attention to detail. In 2020, she won the CFDA’s American Womenswear Designer of the Year Award.

The Line by K

Every item in designer Karla Deras’s line of elevated basics—perfect ribbed tank tops, slim cropped turtlenecks and sexy jersey dresses—are made from the highest quality materials and cut to flatter every body.

Krystal Paniagua

Krystal Paniagua built her eponymous knitwear line around a sense of community. Her fluid, adaptable pieces mould themselves onto a wide range of body types, creating a dynamic, constantly-evolving conversation between designer and wearer.

Larroudé

Marina Larroudé launched her shoe and accessories brand Larroudé with her husband in February 2021, and it has quickly become a fashion industry favorite. Her patterned clogs, patent Mary Janes and floral cowboy boots are all made in a single factory in Brazil, where she’s from.

Manolo Blahnik

There are shoes, and then there are Manolos. Spanish designer Manolo Blahnik’s designs are so iconic—so elegant, comfortable, and impeccably crafted—that most fashion obsessives are on a first-name basis with him.

De Maria

Lifelong friends Mercedes de Maria Genoveva and Daniela Novelo’s one-year-old accessories brand, De Maria, is already beloved for its unique pieces that honor the founders’ Latin heritage. All of their designs, from heeled cowboy boots to croc-effect card holders, are made by artisan workshops in Mexico.

Santos by Mónica

Mónica Santos Gil left her corporate fashion job in July 2020 in order to build her brand, Santos by Mónica, full-time. Since then, her sustainably made, Crayola-hued ready-to-wear and cheerful accessories have become a downtown-crowd favorite.

Gauge81

Colombian knitwear designer Monika Silva’s brand Gauge81 puts a modern twist on ‘90s nostalgia. Silva’s collection includes seasonless pieces such as high-waisted pants, spaghetti strap crop tops, miniskirts and satin dresses.

Nicole Saldaña

Nicole Saldaña, an Opening Ceremony and Tory Sport alumna, is known for her funky-chic footwear brand. Based in NYC, Saldaña sells a range of shoes from classic Mary Janes to animal print loafers.

Paloma Wool

Designed in Barcelona by Paloma Lanna, Paloma Wool (a play on the translation of her name) is a brand inspired by the muted, organic colors of Catalonia. Lanna also uses her platform as a space to collaborate with artists like Camisas Manolo, Sophronia Cook, and Riccardo Maria Chiacchio.

Paula Canovas del Vas

Paula Canovas del Vas founded her label in 2018, and she’s known for playing with the juxtaposition between the beautiful and the grotesque. Her standout designs include short dresses that explode with vibrant patterns, shoes with reverse peaked toes, and statement bags with whimsical shapes and texture.

Luar

Brooklyn-based designer Raul Lopez began to design at the age of 12, inspired by the fluidity of the downtown New York scene. This season Lopez’s brand Luar brought forth a collection reminiscent of the ‘80s and ‘90s showcasing elegant drop-waist dresses and skirts along with twisted tailoring.

Roberto Sanchez

Roberto Sánchez is one to put on your radar. Not only does Sánchez have his own label of unique one-off pieces, but he is also one of the co-founders of Hi-BYE, one of Mexico City’s best boutiques.

Sabrina Olivera

Born and raised in Mexico City, Sabrina Olivera has always been fascinated by the stories we tell with clothing, fabrics and textures. Olivera’s most recent collection, Feromonas (Pheromones), explores eroticism, sexuality, and their repression.

Gimaguas

If there’s any label that encapsulates the feeling of endless summer, it’s Gimaguas. Founded by Spanish twin sisters Sayana and Claudia Durany, the collection emits a nostalgic warmth that evokes the sensation of vacation, no matter what you’re doing.

Blobb

With her brand Blobb, Sofia Elias led the the wave of colorful ‘90s-inspired jewelry. In her Mexico City studio, she sculpts her one-of-a-kind resin and gemstone pieces by hand that evoke childhood nostalgia.

Sacred Scraps

Sacred Scraps founder Sofia Lutteroth sources a range of vintage, antique and ancient beads to hand-make her one-of-a-kind accessories.

Sauer

Stephanie Schultz-Wenk is the Creative Director of Sauer, one of Brazil’s most prominent and distinguished jewelers and a three-time recipient of the De Beers Diamond International Award.

Tanamachi

Founded in 2018 by Toshi Tanamachi & Mauricio López, Tanamachi is the product of two partners striving to tell a story through their clothing. Each collection draws on inspiration from their day-to-day environments as well as current political, social, and cultural movements.

Victor Barragán

Mexican designer Victor Barragán never had any formal training in fashion design. His label initially began as a small-scale experimental T-shirt company in 2010, but has since evolved into a visionary ready-to-wear line that pulls from his architectural background. This season Barragán returned to New York Fashion Week with a collection that played on the irony of American capitalism and its whiteness with his underlying signature ‘90s punk aesthetic.

Willy Chavarria

Known for his oversized silhouettes, Willy Chavarria brings a fresh perspective to the world of menswear. Each piece is inspired by his Chicano heritage, which he transforms into a contemporary streetwear silhouette. Chavarria’s newest collection, Please Rise, is elevated and refreshing with a clear nod to his religious background.

This article was originally published on