Introducing Givenchy's Latest It Bag: The Voyou

There’s a new bad boy in town.

Written by Harling Ross Anton
Photographs by Jon Ervin

If the best accessories serve as punctuation marks, artfully emphasizing the nuances of personal style, then Givenchy’s new Voyou bag is the quintessential exclamation point. Destined to be the “it” style of the season, it intermixes the je ne sais quoi of Parisian elegance with the playful sensibility of a classic California-cool aesthetic.

Voyou is a slang term meaning “bad boy” in French, an apt moniker for a bag that pairs complex construction with a contrasting, nonchalant biker vibe. The slouchy hobo silhouette features an adjustable strap, distinctive hardware embellishments, and an interior zippered compartment for all your essentials. Available in mini, medium, and large sizes as well as multiple luxurious fabrications such as subtle-grained leather and satin, it offers a choose-your-own-adventure of individual expression.


The Voyou evolves from casual to dressed up or from day to night, styled just as seamlessly with cargo pants as it is with a form-fitting dress and stiletto heels. It’s also a conversation piece, facilitating an authentic articulation of who you are from the moment you enter a room. Such is the power of an everyday style statement with true staying power, one that masterfully balances between modern and timeless.


This sentiment is a fitting one to accompany this season’s dressing: a shedding of layers literal and figurative, an awakening of potential. What better companion for metamorphosis than a bag that lends itself to untapped possibilities, bold experimentation, and a playful attitude? As part of Givenchy Creative Director Matthew M. Williams’ vision, the Voyou is a natural channel for that particular kind of energy, propelling you forward with free-spirited aplomb.

The effect is deliberate yet somehow effortless – a byproduct of meticulous design, rare but intrinsic to wardrobe staples that lend themselves to any outfit or occasion. True to form, the Voyou is no stranger to the thrills of instant gratification and is available to shop now in Givenchy boutiques or on

Creative direction by Diana Weisman; styling by Ron Burton; makeup by Carolina Dali; hair by Aki Yamaguchi; nails by Natalie Pavloski; branded fashion director: Jenna Wexler; branded fashion editor: Kate Marin; production: Nancy Valev

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