STYLE EVOLUTION

Lana Del Rey’s Style Evolution, From California Pop Star to Bewitching Songstress

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Lana Del Rey singing
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Since her breakout year in 2011, Lana Del Rey has been always been something of a contradiction, in both subversive musical influences and contrasting sartorial choices. The singer, who was born Lizzy Grant, used to identify as a “Gangsta Nancy Sinatra,” but she’s more of a cross between sultry, glamorous Priscilla Presley and casual California cool girl. That combination of retro-chic and present-day typically manifests in ‘60-style bouffants, flesh-toned lips, cat eyes, and furs, or a plain ole white tee and jeans worn bare-faced. Much like her homemade music videos that first made waves, Del Rey ensembles riff on classic Americana and excess. Deeply glamorous, thoroughly heartfelt, and just a little bit pouty—that’s Lana Del Rey. Celebrate her 36th birthday by revisiting her many style incarnations over the years, here.

October 2011
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Del Rey paired a leather biker jacket with Prabal Gurung—and a lilac-colored Blackberry—for an appearance to collect the “Next Big Thing” Q Award.

November 2011
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Del Rey matched the flowers on her saffron-colored shift dress with a real rose in her hair for a day out in Paris.

December 2012
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Del Rey juxtaposed her ethereal pastel pink gown with a belt buckle shaped like a gremlin while performing at a dinner for Mulberry.

February 2012
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Del Rey showcased her approach to day-to-night dressing while dropping by the Late Show With David Letterman.

February 2012
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Del Rey could have been any ole Amoeba Music employee before performing her debut album at the beloved record store.

February 2012
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Later that month, Del Rey proved she had the range in a scarlet gown at the 2012 BRIT Awards.

March 2012
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Did we mention she has the range? Look no further than the fur and Chucks she wore to a sustainability-focused evening hosted by UCLA.

May 2012
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Del Rey showcased her new vampy aesthetic in a floor-length Altuzarra gown at her first Met Gala.

June 2012
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Del Rey made a statement backstage at the Isle Of Wight music festival in a camo jacket and the first of many beehives.

September 2012
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A newly raven-haired Del Rey stuck to monochrome while in London for GQ’s Men of the Year Awards.

January 2013
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Del Rey’s rare pantsuit appearance at a 2013 Golden Globes after-party was all about volume.

February 2013
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Del Rey made her first major front-row appearance in head-to-toe Versace at the house’s fall 2013 show in Milan.

May 2013
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Del Rey took a break from big brands to rep the designer Lena Hoschek at the Cannes Film Festival premiere of The Great Gatsby.

November 2013
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Rather than her later Americana aesthetic, Del Rey went biker-girl chic while celebrating Nylon magazine’s America-themed issue.

April 2014
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Del Rey packed two V-neck floral baby dresses for her 2014 gigs at Coachella.

May 2014
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Del Rey made a statement in a canary yellow gown while performing at an amfAR gala in Cap d’Antibes, France.

June 2014
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Del Rey continued to embrace the jubilant musical festival spirit while performing at Glastonbury.

September 2014
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Del Rey took a break from her usual day-off ensemble—a white tee and jeans—while roaming through New York’s Soho.

January 2015
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Del Rey channeled a mermaid in a pleated turquoise gown by Decades at the 2015 Golden Globes.

May 2015
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Del Rey lit it up onstage at the Sasquatch! music festival while experimenting with a statement silhouette.

November 2015
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Del Rey attended the 2015 Breakthrough Prize Ceremony in a floral tiered frock.

December 2015
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Del Rey carried the goth vibes over to Billboard’s 10th annual Women in Music Awards in New York.

January 2016
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Del Rey went nautical at a gala for the charity group Help Haiti Home.

February 2016
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Del Rey was a shimmery vision in a gown with cap sleeves at Vanity Fair’s 2016 Oscars Party.

February 2016
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Del Rey kept it relatively casual in the hours before the 2016 Grammy Awards at a pre-ceremony gala.

February 2016
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Del Rey was sure to show off the slit of her floral Monique Lhuillier caftan at the 2016 BRIT Awards.

June 2016
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Del Rey proved she wasn’t finished with dramatic hair changes just yet when she showcased her airport style at LAX.

May 2017
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Del Rey embraced her status as an Alessandro Michele muse while at MoMA PS1 in Queens, New York for a fragrance launch.

November 2017
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And so began Del Rey’s current Gucci era, at the 2017 MTV EMAs in London.

January 2018
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The Gucci halo Del Rey wore to the 2018 Grammy Awards turned out to be a hint at her Met Gala ensemble in the coming months.

May 2018
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Del Rey joined Rihanna in full-on embracing the 2018 Met Gala’s “Heavenly Bodies: Fashion & The Catholic Imagination” theme.

November 2018
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Again in Gucci, Del Rey channeled a bit of Madonna at the 2018 LACMA Art + Film Gala.

October 2019
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Del Rey looked a ways away from her goth-inspired days while performing in San Diego, wearing a lacy babydoll dress.

December 2018
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Del Rey returned an old favorite—a floor-length cape—for yet another Gucci appearance the 2018 Fashion Awards.

February 2020
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Del Rey tapped Redemption to craft the custom asymmetrical gown she wore to 2020’s pre-Grammy Awards gala.

February 2020
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In another sudden departure from Gucci, Del Rey stepped out at the 2020 Grammy Awards in an Aidan Mattox dress she bought at the mall.