There’s a secret within every Roberto Coin piece. Tucked inside each bracelet, earring, ring, and necklace is a single ruby that’s never shown — it’s felt. And that's the point. Since 1996, this hidden signature has defined the brand. It's one of luxury jewelry's most recognized symbols, despite being completely unseen.
The ruby carries ancient lore. Egyptian Pharaohs believed that when the stone touched a woman's skin, it brought prosperity and happiness. Warriors wore them as shields in battle, believing they made them impervious to danger. In India, rubies were considered fruit from the tree of life, gems that turned red from absorbing the sun's power. In an era of conspicuous logos, Roberto Coin created something quietly subversive: a symbol that only the wearer knows is there.
When Roberto Coin launched his namesake brand in Vicenza, Italy's city of gold, he tapped into mythology — placing rubies where they'd never be displayed but would always touch skin, transforming each piece into a talisman of love and good fortune. Today, these rubies are found throughout the brand’s signature collections like Venetian Princess, Love in Verona, and Domino.
Discover Roberto Coin’s timeless designs below.
