Are Chanel Purses the Next Big Man Bag? A Brief History of the Murse, From Hermès to Goyard

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On Wednesday, it was announced that Chanel muse and Renaissance man Pharrell Williams will be the first man to model the brand’s iconic handbags in an upcoming campaign. Man bags, or “murses,” are nothing new, but until now, Chanel hasn’t been the brand of choice for stylish men. For years, hip-hop stars like Pharrell and Kanye West have gravitated towards Goyard and Birkin bags, while the designer Virgil Abloh sometimes prefers Louis Vuitton. But can Chanel’s quilted minis finally be next? Here, a brief history of the man bag, from Pharrell to Luka Sabbat.


Pharrell Williams and Karl Lagerfeld attend the “Chanel Collection des Metiers d’Art 2016/17 : Paris Cosmopolite” Show at Hotel Ritz on December 6, 2016 in Paris, France.

Pharrell, 2007

Pharrell Williams in 2007 carrying an XL purple Birkin bag in New York City.

Pharrell, 2013

Pharrell Williams in 2013 carrying a yellow Goyard bag.

Pharrell Williams and Virgil Abloh

Pharrell Williams gives his blessings to Off-White designer Virgil Abloh’s Louis Vuitton bag.

Snoop Dogg, 2011

Snoop Dogg wears a Louis Vuitton sling bag to the Gallery Nightclub in Las Vegas.

A$AP Rocky, 2016

A$AP Rocky wore a blue Goyard bag to the 58th Grammy Awards in 2016 with his mother.

Luka Sabbat, 2016

Model and It guy Luka Sabbat wears an XL red Goyard bag while on the go.

Paris Men’s Fashion Week Fall 2016

Street style at Paris Men’s Fashion Week Fall 2016.