BEST OF BEAUTY

10 Beauty Brands Giving Back Amid the Coronavirus Pandemic


The beauty community is not immune to the issues the coronavirus has caused nearly every other industry. Still, there have been bright spots over the past few months. LVMH, the luxury retailer monolith that owns Louis Vuitton, Dior and more, has pivoted its facilities from making perfume to producing hand sanitizer. There’s been an influx of brands such as Augustinus Bader and natureofthings donating self-care products to frontline workers; or offering digital services free of charge, such as Heyday—not to mention a swath of percentage donations across the internet from multiple brands.

Don’t feel comfortable ordering non-essential products during this time? Consider donating to a fund such as BeautyUnited, or if you’re missing your regularly scheduled cut, color, facial, or gel manicure due to quarantine, Venmo your salon or spa to give back to out-of-work staff.

Note: Many e-commerce sites have ceased operations until further notice or staggered outgoing shipments for the safety of their employees, so there may be significant delays in shipping. Be sure to check each designer’s website or social media feeds for the latest information.

1
Glossier Hand Cream, $18, glossier.com

For the past month, Glossier has donated products to frontline healthcare workers. For the launch of their first hand cream, the brand donated 10,000 products to medical workers across the country. Treat dry, overwashed hands to some TLC with a rich formula that smells like their cult favorite perfume, Glossier You.

2
Kiehl’s Midnight Recovery Face Oil, $50, kiehls.com

Kiehl’s has pledged to support Feeding America’s COVID-19 Response Fund, which runs the gamut of offering meals to children who depend on school lunches, producing emergency food for food banks, serving vulnerable communities such as the elderly, and more.

3
Soft Skincare The Moisture Mask, $36, besoft.nyc

NYC-based Soft Skincare’s Masks 4 Masks donates 100% of product proceeds for the foreseeable future to securing masks, gowns and other essentials for healthcare workers. If you’re not in the market for new skincare, you can still donate to Soft’s GoFundMe to support the initiative.

4
Westman Atelier Vital Skin Foundation Stick, $68, westman-atelier.com

From April 15 to 30, 100% of Vital Skin sales were donated to the Good Plus Foundation Crisis Fund which provides care to families impacted by COVID19. Touch up for Zoom calls—not that you need to—with this sheer coverage stick.

5
Billie Razor Starter Kit, $9, mybillie.com

This Instagram shaving brand is donating $100,000 to local food banks nationwide.

6
Project Woo Daily Gentle Soap Set, $15, projectwoo.co

The celebrity tattoo artist transitioned the launch of his new skincare brand WOO into Project Woo. One hundred percent of net profits for his new Daily Gentle Soap is going to Baby2Baby, which provides children living in poverty with diapers, clothing and more.

7
COOLA Classic Face Organic Sunscreen Lotion, $32, coola.com

Consider this a reminder to restock your SPF as temperatures start to get warmer. This California-based sunscreen brand is giving back by donating 10,000 meals a week for ten weeks to the North County Food Bank in San Diego.

8
Milk Makeup Lip + Cheek, $32, milkmakeup.com

In addition to donating $250,000 of product to frontline responders in NYC, on April 10th, Milk Makeup donated 100% of proceeds for 24 hours on MilkMakeup.com to the NYC COVID-19 Emergency Relief Fund.

9
Bond No. 9 New York Travel Sprays for Her, $145, bondno9.com

The brand donated 20% of its e-commerce sales through April to Mount Sinai Health System, plus it will help provide nurses and other hospital staff with child care. This travel set pays homage to New York with three of the brand’s signature fragrances.

10
Otherland Canopy Candle, $39, otherland.com

While not a beauty brand per se, Otherland makes non-toxic candles perfect for resting on the edge of a bathtub. Ten percent of proceeds will be donated to the Food Bank for NYC.