CULTURE

A New Matcha Bar Made of Instagram Dreams

Gigi Hadid, Leonardo DiCaprio and Paris Hilton have all dropped by Cha Cha Matcha, a new green tea bar on Broome Street.


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Photo by Katie Thompson. Produced by Biel Parklee.

Matthew Morton and Conrad Sandelman.

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Photo by Katie Thompson. Produced by Biel Parklee.

Cha Cha Matcha

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Photo by Katie Thompson. Produced by Biel Parklee.

Cha Cha Matcha

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Photo by Katie Thompson. Produced by Biel Parklee.

Cha Cha Matcha

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Photo by Katie Thompson. Produced by Biel Parklee.

Cha Cha Matcha

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Photo by Katie Thompson. Produced by Biel Parklee.

Cha Cha Matcha

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Photo by Katie Thompson. Produced by Biel Parklee.

Cha Cha Matcha

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Photo by Katie Thompson. Produced by Biel Parklee.

Cha Cha Matcha

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Photo by Katie Thompson. Produced by Biel Parklee.

Cha Cha Matcha

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Photo by Katie Thompson. Produced by Biel Parklee.

Cha Cha Matcha

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Photo by Katie Thompson. Produced by Biel Parklee.

Cha Cha Matcha

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Photo by Katie Thompson. Produced by Biel Parklee.

Cha Cha Matcha

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Photo by Katie Thompson. Produced by Biel Parklee.

Matthew Morton and Conrad Sandelman.