50 SHADES OF GUCCI

Dakota Johnson of 50 Shades Loves Gucci and Old Hollywood Glamour

The daughter of Don Johnson and actress Melanie Griffith, herself the daughter of actress Hitchcock blonde Tippi Hedren, Dakota Johnson’s Hollywood bona fides go back several generations. The 27-year-old 50 Shades actress first garnered attention for her role in The Social Network, in which she played a Stanford student whose one-night stand with Sean Parker leads him to Facebook—and, by extension, to Mark Zuckerberg. Since then, she’s become best known as Anastasia Steele, the protagonist of Twilight fanfiction-turned-big-budget franchise 50 Shades of Grey, whose second installment, 50 Shades Darker, is out this weekend. Amid it all, Johnson has made time for forays into the fashion world, too—she has appeared front-row at Chanel Métiers D’Art and Dior, and she, like Hari Nef, Jared Leto, and Florence Welch, is among the cadre of muses to Gucci designer Alessandro Michele. See her greatest hits on the red carpet—including, naturally, a lot of Gucci—here.

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For one of her earliest red carpet appearances, Johnson went with a tailored, menswear-inspired look, complete with a bow tie.
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Dakota Johnson at the MOCA Gala in Los Angeles, California, November 2011.

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Two years later, she had moved on to the old-school glamorous sihouettes that still define her red carpet aesthetic, here with added feathers for embellishment.
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Dakota Johnson in Gucci at the LACMA Art and Film Gala in Los Angeles, California, November 2013.

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She’s always had a soft spot for sparkles and daring flashes of skin.
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Dakota Johnson in Chanel couture at the Golden Globe awards in Beverly Hills, California, January 2015.

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For the 2015 Oscars, Johnson went old Hollywood in a deep red column gown.
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Dakota Johnson in Saint Laurent at the Academy Awards in Hollywood, California, February 2015.

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Off film duty, Johnson instead appeared at Dior during Paris Fashion Week Fall 2015, establishing herself as a winner on the red carpet and the front row.
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Dakota Johnson in Dior at the Christian Dior Fall 2015 show in Paris, France, March 2015.

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While her tastes have tended lately towards the Italians — Valentino, Gucci — here, she goes fully French in a neat tweed suit.
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Dakota Johnson in Chanel at the Chanel Métiers D’Art show in New York, New York, March 2015.

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For the premiere of Black Mass, a more architecturally inclined look, here by Balenciaga.
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Dakota Johnson in Balenciaga at the premiere of Black Mass in Brookline, Massachusetts, September 2015.

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Johnson always returns to natural-waist, long-sleeved and full-skirted Gucci designs.
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Dakota Johnson in Gucci at the LACMA Art and Film Gala in Los Angeles, California, November 2015.

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Again with long sleeves and a full, floor-length skirt, Johnson celebrates Michael Kors’s new store opening.
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Dakota Johnson in Michael Kors Collection at the brand’s new flagship store opening in Tokyo, Japan, November 2015.

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When it comes time to promote a new film, she’s always back in Alessandro Michele’s corner.
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Dakota Johnson in Gucci on The Tonight Show Starring Jimmy Fallon, January 2016.

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And throughout it all, she’s demonstrated a penchant for red dresses and red lips.
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Dakota Johnson in Dior at the EE British Academy Film Awards in London, England, February 2016.

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Those fantastical prints Alessandro Michele is so fond of turned out to be the perfect uniform for the ‘Manus x Machina’ Costume Institute Gala.
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Dakota Johnson in Gucci at the Metropolitan Museum of Art Costume Institute Gala for ‘Manus x Machina’ in New York, New York, May 2016.

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Again red, again long sleeves, again with a natural waist. Johnson knows the silhouettes that work for her.
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Dakota Johnson in Gucci on The Tonight Show Starring Jimmy Fallon, January 2017.

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Daring yet romantic, this Valentino gown paired with subtle hair and a dark rose lip was just the thing for the new 50 Shades premiere.
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Dakota Johnson in Valentino at the premiere of 50 Shades Darker in Los Angeles, California, February 2017.

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A red lip stands out against black sequins.
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Dakota Johnson in Saint Laurent at the premiere of 50 Shades Darker in Hamburg, Germany, February 2017.

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For the premiere tour of 50 Shades Darker, Johnson has selected romantic looks with a twist. Here, a tumble of ruffles and tiered skirt make the whole look just a little twisted.
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Dakota Johnson in Gucci at the 50 Shades Darker premiere in Madrid, Spain, February 2017.

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For the most recent premiere, Johnson ventured outside her comfort zone. The sea creature-patterned Alexander McQueen gown features poofy, princess sleeves and a wide neckline.
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Dakota Johnson in Alexander McQueen at the premiere of 50 Shades Darker in London, England, February 2017.