PARTIES

Lightening Up


How do you improve on champagne? Maybe you add a waterproof label that glows in the dark for hours as you empty the bottle’s contents. That’s just what Dom Pérignon has done with their new Luminous packaging of their 2002 vintage. Such a bright idea obviously entails an equally star-studded celebration, so the brand threw a bash in a Soho loft Wednesday night, replete with professional dancers and, naturally, plenty of champers. DJ Swizz Beatz helmed the decks, while Brian Atwood, China Chow, Alan Cumming, Leighton Meester, Shala Monroque and Ann Dexter-Jones tried the bubbly.

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Photographed: Jessica Craig-Martin

Alan Cummings and Ann Dexter-Jones

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Photographed: Jessica Craig-Martin

China Chow and Todd Eberle

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Photographed: Jessica Craig-Martin

Mick Rock

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Photographed: Jessica Craig-Martin

Megan DiCiurcio and Todd DiCiurcio

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Photographed: Jessica Craig-Martin

Brady Corbet and Carlos Quirarte

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Photographed: Jessica Craig-Martin

DJ Swizz Beatz

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Photographed: Jessica Craig-Martin

Dom Perignon “Luminous” Dancers

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Photographed: Jessica Craig-Martin

Swizz Beatz, Carmelo Anthony

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Photographed: Jessica Craig-Martin

Hannah Bronfman and Ben Bronfman

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Photographed: Jessica Craig-Martin

The dancefloor