Do Gooders: 13 Beauty Brands That Are Celebrating Earth Day

It’s time to shop!

W mag logo

The inspiration: “Testa Rosa,” photographed by Venetia Scott; W magazine July 2014.


Oakland, California-based beauty brand Juniper Ridge, is actively involved in native plant restoration projects from San Diego to Seattle. They support the planet year-round by donating 10 percent of all profits annually donated to a portfolio of Western Wilderness Defense organizations.

Juniper Ridge Siskiyou Trail Resin Cologne, $35,


Skincare brand 100% Pure will appropriately donate 100% of its proceeds on Earth Day to provide safe water to the people of Flint, Michigan. The brand hopes that this small measure will provoke policy changes and regulations to protect safe sources of water around the globe. 100% Pure Fruit Pigmented Pot Rouge, $25,


In partnership with Clean The World, Marlowe helps provide soap to at-risk populations for hygiene-related disease prevention. $0.10 of every product purchased helps the organization to collect, recycle, assemble, and distribute soap to those in need.

Marlowe No. 102 Men’s Body Scrub Soap, $5,


Cocovít is giving 25 percent of all Coconut Charcoal Face Mask sales on Earth Day to Wello Water.

Coconut Charcoal Face Mask, $38,


100 percent of Kiehl’s proceeds from the Limited Edition Label Art Series Creamy Eye Treatment with Avocado will benefit Recycle Across America.

Kiehl’s Limited Edition Creamy Eye Treatment with Avocado, $48,


RMS is donating 15 percent of sales on Earth Day to Earth Justice.

RMS Beauty Oil, $78,


Decléor has teamed up with Earth Day Initiative to donate 25 percent of site-wide sales to the organization during the month of April. Decléor Anti-Pollution Hydrating Gel Cream, $67,


Burt’s Bees is celebrating Earth Day all spring–the brand will plant 1,000 wildflower seeds for each Limited Edition Lip Balm purchase in hopes of reaching the goal of one billion wildflower seeds planted.

Burt’s Bees Limited Edition Lip Balm, $3,


Alima Pure offsets 100 percent of their corporate carbon emissions through contributions to Alima Pure The AP Curated Classics Brush Set, $110,


Tata Harper is donating 20 percent of all online sales on Earth Day to the Breast Cancer Fund and its Campaign for Safe Cosmetics in honor of the environment around us, and the environment in our bodies.

Tata Harper Elixir Vitae Eye Serum, $265,


W3LL PEOPLE is giving 1.5 percent of their annual sales to support the Environmental Working Group. The brand has also partnered with Healthy Child, Healthy World to help moms and moms-to-be ensure their makeup is clean and safe for their health. W3LL PEOPLE Bio Brightener Stick,


Juara is donating 10 percent of their sales from to the Natural Resources Defense Council during the entire month of April.

Juara Coconut Illipe Hand & Nail Balm, $20,


Davines follows the guidelines of Lifegate’s Zero Impact project, which compensates for the CO2 emissions caused by packaging production through the creation of new forests in different parts of the world. The brand will also donate 1 percent of your purchase to 1% For The Planet in support of environmental charities. Davines More Inside This Is A Dry Texturizer, $32,