W Magazine
  • FASHION
  • BEAUTY
  • CULTURE
  • SUBSCRIBE
W Magazine
  • FASHION
  • BEAUTY
  • CULTURE
  • SUBSCRIBE
Subscribe
  • FASHION
  • BEAUTY
  • CULTURE
  • SUBSCRIBE
W Magazine
LFW

Backstage at Erdem, Where Big Hats and Bonnets Reigned Supreme

At London Fashion Week, Erdem was not afraid to get a little weird for the label’s Spring/Summer 2020 runway show. Mixing the brand’s signature bold floral prints with utilitarian cotton fabric, Erdem did not shy away from letting big hats and bonnets reign supreme, making most of the models look like chic Victorian-era beekeepers. Go backstage for more behind-the-scenes looks at the models in their big, billow dresses and flat brimmed chapeaux, here.

by Brooke Marine
September 16, 2019 5:20 pm
Serichai_Erdem_BTS-005.jpg

SERICHAI TRAIPOOM

1 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-002.jpg

SERICHAI TRAIPOOM

2 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-001.jpg

SERICHAI TRAIPOOM

3 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-012.jpg

SERICHAI TRAIPOOM

4 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-007.jpg

SERICHAI TRAIPOOM

5 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-016.jpg

SERICHAI TRAIPOOM

6 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-014.jpg

SERICHAI TRAIPOOM

7 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-017.jpg

SERICHAI TRAIPOOM

8 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-009.jpg

SERICHAI TRAIPOOM

9 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-018.jpg

SERICHAI TRAIPOOM

10 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-021.jpg

SERICHAI TRAIPOOM

11 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-023.jpg

SERICHAI TRAIPOOM

12 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-024.jpg

SERICHAI TRAIPOOM

13 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-025.jpg

SERICHAI TRAIPOOM

14 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-028.jpg

SERICHAI TRAIPOOM

15 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-033.jpg

SERICHAI TRAIPOOM

16 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-035.jpg

SERICHAI TRAIPOOM

17 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-042.jpg

SERICHAI TRAIPOOM

18 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-046.jpg

SERICHAI TRAIPOOM

19 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-043.jpg

SERICHAI TRAIPOOM

20 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-047.jpg

SERICHAI TRAIPOOM

21 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-052.jpg

SERICHAI TRAIPOOM

22 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-069.jpg

SERICHAI TRAIPOOM

23 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-056.jpg

SERICHAI TRAIPOOM

24 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

Serichai_Erdem_BTS-068.jpg

SERICHAI TRAIPOOM

25 / 25

Backstage at the Erdem SS20 show during London Fashion Week on Monday, September 16th, 2019. Photograph by Serichai Traipoom for W Magazine.

erdem London Fashion Week
Follow Us

Stay connected.

  • Contact Us
  • Accessibility Help
  • sitemap
  • Careers
  • Advertise with Us
W Magazine
2020 Bustle Digital Group. All rights reserved.

Our Privacy Policy and Cookie Statement has been revised as of November 25, 2020. This policy outlines how we use your information, and how we use cookies on our site to personalize content and ads, to provide social media features and to analyze our traffic. By using our site and/or our products after this date, you are agreeing to the policy.
ACCEPT

Privacy & Cookies Policy

Necessary Always Enabled