Go Inside Nike’s Global Headquarters in Oregon
At Nike’s Beaverton, Oregon headquarters, you can find just about anything: carpentry and metalworking tools, 3-D printers, stonewashing machines, a library with more than 2,000 art and design books, and locally roasted Stumptown coffee on tap. It’s precisely that kind of design prowess that has made the $100 billion sportswear behemoth the reigning champion of March Madness.
In the 1970s, Bill Bowerman and Geoff Hollister traveled to track meets in a Winnebago. An exact replica was installed inside the Nike Innovation Kitchen. From left: Olympic long-distance runner Galen Rupp, designers Jamie Lee, Stefan Guest, and Leo Chang, vice president Tinker Hatfield, Olympic sprinter Allyson Felix, CEO Mark Parker, and designer Johanna Schneider.
The Nike Blue Ribbon Studio, designed to promote creativity, includes a geodesic-dome meeting space.
Blue Ribbon signage.
A replica of the ultimate pop-up on the Nike campus, a VW bus from the company’s early days.
An indigo-dyeing setup.
Vintage track shoes.
Parker, in his ephemera-filled office.
Hatfield, at Blue Ribbon Studio.
The Comme des Garçons VaporMax sneaker.
In the Nike Explore Team Sports Research Lab: HAL, a mannequin in one of the testing chambers.
Rupp, connected to a contraption that helps determine his running efficiency.
A camera captures the most minute of movements.
Cast molds of athletes’ feet.
An artwork replicating data on athletes.
