Gosha Rubchinskiy‘s ever-growing cult following hasn’t just been limited to the Russian designer’s collections: Rubchinskiy’s also published two books with IDEA since 2014, both of which sold out within a matter of days. He released a third this week in Florence, “The Day of My Death,” a collection of stills from a film he premiered after his spring 2017 menswear collection at Pitti Uomo.(“I’m a storyteller, I think. I’m not just a designer, or a designer/photographer,” he told W in between events.) Inspired by the Italian filmmaker Pier Paolo Pasolini, Rubchinskiy enlisted director Renata Litvinova and stylist Lotta Volkova to weave Pasolini’s youth into a narrative colored by Rubchinsky’s own experience growing up in Moscow in the ’90s, with the Florentine fascism-era, Soviet-like Manifattura Tabacchi as a backdrop. It’s a military-style tale that mirrored the (regrettably white-washed) youth army of his runway show. Dive inside his dystopia, here.