The American label Guess has a history of turning girls into supermodels. Take Anna Nicole Smith, for example, a then little-known model who replaced Claudia Schiffer as the face of the brand back in 1992 and instantly catapulted to stardom. Then, there are the ones who start young, a la Gigi Hadid, whose modeling career began all the way back in 1997 when she began modeling for Baby Guess when she was just two-years-old; flash forward to 2017, and the blonde beauty is one of the most in-demand faces in the world. Today, Guess announced that another scion model would be fronting the brand, as Ireland Baldwin stars as the face of their face for their Fall ’17 on-campus campaign. Beyond the model set, the brand also has a history of working with non-models, too, from actress Drew Barrymore to Fifth Harmony’s Camila Cabello. Here, see the most iconic models in action.