W FLASHBACK

W Flashback: See Gwyneth Paltrow Before She Became Goop


Gwyneth Paltrow wears many hats—actress, mother, entrepreneur, wellness icon, viral sensation. But before she was known by the masses as “Goop” she was just Gwyneth. All the way back in 1998, she first graced the cover of W magazine. Months later, she won the Academy Award for Best Actress, and the rest has since become history. Take a trip down memory lane of the W cover star’s most iconic moments in the magazine, here.

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Gwyneth Paltrow photographed by Michael Thompson for W Magazine, December 1998.

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Gwyneth Paltrow photographed by Michael Thompson for W Magazine, September 2001.

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Gwyneth Paltrow photographed by Michael Thompson for W Magazine, August 2004.

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Gwyneth Paltrow photographed by Michael Thompson for W Magazine, August 2004.

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Gwyneth Paltrow photographed by Steven Klein for W Magazine, September 2007.

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Gwyneth Paltrow photographed by Steven Klein for W Magazine, September 2007.

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Gwyneth Paltrow photographed by Steven Klein for W Magazine, September 2007.

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Gwyneth Paltrow photographed by Steven Klein for W Magazine, September 2007.

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Gwyneth Paltrow photographed by Steven Klein for W Magazine, September 2007.

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Gwyneth Paltrow photographed by Steven Klein for W Magazine, September 2007.