As usual, Gypsy Sport designer Rio Uribe did not play by the Fashion Week rules this season: Instead of the usual ten-minute-or-so runway show comprised of recognizable models, he mostly did his casting on social media. The diverse collection of models at his New York Fashion Week: Men’s show walked down a strip of fake grass on a continuous loop for an hour straight, essentially free to do “whatever the hell they want,” in lieu of a traditional runway. Indeed, some tossed around soccer balls, Snapchatted, or simply swung around the fringe hanging in their face – part of the collection’s homage to flappers and eveningwear, which mixed with its main references to soccer. “I kind of imagined two or three sports teams who are all rivals against each other,” Uribe said, noting that he stuck to primary colors with the collection – and even the occasional false-colored contact lens. See it all from behind the scenes, here.