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  • FASHION
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  • CULTURE
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  • FASHION
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W Magazine
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Fashion

Jason Wu’s Hugo Boss

Five years ago, he was the up-and-coming designer behind Michelle Obama’s Inauguration gowns. Now, Jason Wu is being lifted to new heights by fashion behemoth Hugo Boss.

by W Magazine
July 9, 2014 12:00 pm
Jason Wu

Photographer: Steven Klein
Stylist: Edward Enninful

1 / 4

Tall Order
Wrangling a formidable fashion machine like Boss is no easy feat, but with his perfectionist’s focus and superhuman energy, designer Jason Wu is the man for the job.

Designer Jason Wu in his own clothing.

Jason Wu Hugo Boss

Photographer: Steven Klein
Stylist: Edward Enninful

2 / 4

Ladies’ Man
Wu’s vision for the Boss women’s collection: Marry more feminine silhouettes with the top-notch men’s wear tailoring the brand is known for.

Boss dress, price upon request, hugoboss.com; Christian Louboutin pumps, $6,995, Christian Louboutin, New York, 212.396.1884. Boss dress, price upon request, hugoboss.com; Christian Louboutin pumps, $6,995, Christian Louboutin, New York, 212.396.1884. Boss top and skirt, prices upon request, hugoboss.com; Christian Louboutin pumps, $6,995, Christian Louboutin, New York, 212.396.1884.

Jason Wu Hugo Boss

Photographer: Steven Klein
Stylist: Edward Enninful

3 / 4

Perchance to Dream
As the women’s designer, Wu has already tinkered with the men’s advertising and marketing, making us wonder if he doesn’t have bigger plans at Hugo Boss.

Female models, left from front: Boss coat and belt, prices upon request, hugoboss.com; Eres bra, $355, and briefs, $185, net-a-porter.com. Boss dress, price upon request, hugoboss.com. Boss jacket and blouse, prices upon request, and tie, $95, hugoboss.com. All male models: Terra New York trenchcoats, $420 each, terranewyork.com.

Jason Wu Hugo Boss
4 / 4

Boss dress, price upon request, hugoboss.com; Christian Louboutin pumps, $625, Christian Louboutin, New York, 212.396.1884. Designer Jason Wu in his own clothing.

Hair by Shon at Julian Watson Agency; makeup by Sammy Mourabit for Make Up For Ever; manicures by Lisa Logan for Dior at Artists at Wilhelmina. Set design: Andrea Stanley. Models: Barbara Fialho, Ajak Deng at IMG Models; Mariana Santana at the Lions NY.

hugo boss jason wu Spring 2015 Steven Klein
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