PARTIES

Karlie Kloss Is the New Face of Swarovski


Swarovski unveiled model-coder-Kookie maker Karlie Kloss as the brand’s new ambassador with a party at the Top of the Rock on Monday night in New York. Chanel Iman, Hailee Steinfeld, and Beyonce-favorite Winnie Harlow helped celebrate the partnership. “Karlie is someone young women look up to – her use of social media makes her accessible to a broad audience,” explained Swarovski creative director Nathalie Colin in a press release. To wit, Kloss announced her new role on – where else? – Snapchat. Aside from other social media job requirements, she’ll present the Swarovski Awards for womenswear, menswear and accessory design at the CFDA Fashion Awards on June 6th.

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Newly-minted Swarovski brand ambassador Karlie Kloss attends Swarovski #bebrilliant at The Weather Room at the Top of the Rock on May 24, 2016 in New York City. Photo by Craig Barritt/Getty Images for Swarovski.

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Winnie Harlow attends Swarovski #bebrilliant at The Weather Room at the Top of the Rock on May 24, 2016 in New York City. Photo by Craig Barritt/Getty Images for Swarovski.

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Chanel Iman attends Swarovski #bebrilliant at The Weather Room at the Top of the Rock on May 24, 2016 in New York City. Photo by Craig Barritt/Getty Images for Swarovski.

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Hailee Steinfeld attends Swarovski #bebrilliant at The Weather Room at the Top of the Rock on May 24, 2016 in New York City. Photo by Craig Barritt/Getty Images for Swarovski.

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Harley Viera-Newton attends Swarovski #bebrilliant at The Weather Room at the Top of the Rock on May 24, 2016 in New York City. Photo by Craig Barritt/Getty Images for Swarovski.

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Whitney Port attends Swarovski #bebrilliant at The Weather Room at the Top of the Rock on May 24, 2016 in New York City. Photo by Craig Barritt/Getty Images for Swarovski.

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Bryanboy and Karlie Kloss attend Swarovski #bebrilliant at The Weather Room at the Top of the Rock on May 24, 2016 in New York City. Photo by Craig Barritt/Getty Images for Swarovski.

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Giovanna Ewbank attends Swarovski #bebrilliant at The Weather Room at the Top of the Rock on May 24, 2016 in New York City. Photo by Craig Barritt/Getty Images for Swarovski.

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Vashtie Kola attends Swarovski #bebrilliant at The Weather Room at the Top of the Rock on May 24, 2016 in New York City. (Photo by Craig Barritt/Getty Images for Swarovski.

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Zanita attends Swarovski #bebrilliant at The Weather Room at the Top of the Rock on May 24, 2016 in New York City. Photo by Craig Barritt/Getty Images for Swarovski.