BEAUTY

Photos: Eastern Promises

W‘s beauty editor heads to cosmetics-crazy South Korea in search of beauty’s next big thing.


Photographer: Erik Madigan Heck Stylist: Lindsey Frugier
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Photographer: Erik Madigan Heck Stylist: Lindsey Frugier

Seoul-born model Soo Joo Park wears an Etro dress.

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Alicia Yoon and Katie Becker shop the streets of Seoul. Photograph by Park Sang Yo.

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Sulwhasoo Luminature Essential Finisher, on display. Photograph by Park Sang Yo.

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Inside the Olive Young beauty store. Photograph by Park Sang Yo.

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Becker with researchers at AmorePacific headquarters. Photograph by Park Sang Yo.

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Yoon and Becker in the Myeungdong beauty district. Photograph by Park Sang Yo.

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A tea break at a traditional Korean teahouse. Photograph by Park Sang Yo.

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The beauty store Olive Young displays products featured on the Get It Beauty TV show. Photograph by Park Sang Yo.

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Nail artist Mira Jang. Photograph by Park Sang Yo.

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Creams of the latest crop

The Cremorlab line hydrates skin gently with hot springs mineral water found in Geumjin (from $28, peachandlily.com).

May Coop’s products leave skin dewy, thanks to maple tree sap from Jiri Mountain (from $30, peachandlily.com).

Inspired by the growing trend in essences, which are all the rage in Asia, Estée Lauder is introducing Micro Essence Skin Activating Treatment Lotion, a lightweight formula that delivers fermented antiaging ingredients deep into skin (out in July, $95, esteelauder.com).

AmorePacific’s Future Response Age Defense Dual Eye Creme SPF 25 uses green tea extract to fight skin cell damage day and night (*$150, sephora.*com).Laneige (the latest AmorePacific brand coming to the U.S.) specializes in skin brightening (from $22, target.com).