HALSTON, GUCCI, FIORUCCI!

Madonna, the ’80s, and the Golden Age of Fiorucci

by W Staff

Fiorucci
Courtesy of Fiorucci

Looking back at a more carefree era in the ’70s and early ’80s when the Italian label Fiorucci pioneered the concept store and ruled downtown New York with its skin-tight jeans and disco sprezzatura, an attitude that seduced everyone from the underground polaroid photographer Maripol to a certain upstart named Madonna.

1

Photographs by Andrea Spotorno; Styled by Alexandra Carl. Hair by Kei Terada at Julian Watson Agency; Makeup by Jenny Coombs for Nars at Streeters; Digital Technician: Robert Billington; Photography Assistant: Philippe Bustarret; Fashion Assistant: Georgia Illingworth; Casting by Sydney Bowen at Streeters; Models: Imade Ogbewi at D1 Models, Emily Jones at Select Model Management, Cassey Chanel at Wilhelmina MODELS, Tori at Named Models

Models wearing Jeans from the Fiorucci Spring 2017 Collection.

2

Photographs by Andrea Spotorno. Hair by Kei Terada at Julian Watson Agency; Makeup by Jenny Coombs for Nars at Streeters; Digital Technician: Robert Billington; Photography Assistant: Philippe Bustarret; Fashion Assistant: Georgia Illingworth; Casting by Sydney Bowen at Streeters; Models: Imade Ogbewi at D1 Models, Emily Jones at Select Model Management, Cassey Chanel at Wilhelmina MODELS, Tori at Named Models

Janie and Stephen Schaffer.

3

Courtesy of Fiorucci

A Fiorucci matchbook, 1970s.

4

Courtesy of Fiorucci

A StoreFront in Beverly Hills, 1980s.

5

Courtesy of Fiorucci

An Equipe bomber jacket, 1980s.

6

Courtesy of Fiorucci

A 1982 Polaroid of Madonna and her pal Maripol.

7

Courtesy of FiorucciCourtesy of Fiorucci

A campaign image from 1976.

8

Courtesy of Fiorucci

A campaign image from 1983.

9

Courtesy of Fiorucci

A campaign image from 1974.

10

Courtesy of Fiorucci

A poster, 1980.

11

Courtesy of Fiorucci

A carrier bag, 1970s.

12

Courtesy of Fiorucci

Elio Fiorucci, in the New York store, 1980s.

13

Courtesy of Fiorucci

The Love Boot, 1980.

14

Courtesy of Fiorucci

Unfinished poster artwork

15

Courtesy of Fiorucci

‘Computer Brain’ graphic, c. 1980s

16

Courtesy of Fiorucci

Fiorucci carrier bag, 1978

17

Courtesy of Fiorucci

Fiorucci carrier bag

18

Copyright Maripol

Madonna and dancers, Fiorucci 15th anniversary party, Studio 54, 1983

19

Courtesy of Fiorucci

Fiorucci store

20

Courtesy of Fiorucci

Angels denim jacket

21

Courtesy of Fiorucci

Fiorucci Jeans

22

Courtesy of Fiorucci

Spiral Swimsuit

23

Courtesy of Fiorucci

Leopard print bra