Fashion
Watch Out, Milan
Milan Fashion Week is dominated by the big brands: Gucci, Fendi, Prada, et al. But a handful of new names are making a quiet splash in the Italian city. Here, 5 to keep an eye on.
1/5
Vivetta
Vivetta Ponti has her finger on the pulse of Milan’s young, girly crowd thanks to details like hand-shaped collars and poppy colors.
Photo courtesy of the brand.
2/5
Daniela Gregis
Gregis designs with the Italian countryside—and an older demographic—in mind.
Photo courtesy of the brand.
3/5
Daizy Shely
Tim Burton would certainly approve of Shely’s gothic, girly designs.
Photo courtesy of the brand.
4/5
Grinko
Sergei Grinko gives edgy sportswear a playful twist.
Photo courtesy of the brand.
5/5
Alberto Zambelli
While Zambelli initially began as a footwear collection, the designer is now experimenting with a total look.
Photo courtesy of the brand.