FASHION

Watch Out, Milan


Milan Fashion Week is dominated by the big brands: Gucci, Fendi, Prada, et al. But a handful of new names are making a quiet splash in the Italian city. Here, 5 to keep an eye on.

1

Vivetta Vivetta Ponti has her finger on the pulse of Milan’s young, girly crowd thanks to details like hand-shaped collars and poppy colors.

Photo courtesy of the brand.

2

Daniela Gregis Gregis designs with the Italian countryside—and an older demographic—in mind.

Photo courtesy of the brand.

3

Daizy Shely Tim Burton would certainly approve of Shely’s gothic, girly designs.

Photo courtesy of the brand.

4

Grinko Sergei Grinko gives edgy sportswear a playful twist.

Photo courtesy of the brand.

5

Alberto Zambelli

While Zambelli initially began as a footwear collection, the designer is now experimenting with a total look.

Photo courtesy of the brand.