Watch Out, Milan
Milan Fashion Week is dominated by the big brands: Gucci, Fendi, Prada, et al. But a handful of new names are making a quiet splash in the Italian city. Here, 5 to keep an eye on.
Vivetta Vivetta Ponti has her finger on the pulse of Milan’s young, girly crowd thanks to details like hand-shaped collars and poppy colors.
Photo courtesy of the brand.
Daniela Gregis Gregis designs with the Italian countryside—and an older demographic—in mind.
Photo courtesy of the brand.
Daizy Shely Tim Burton would certainly approve of Shely’s gothic, girly designs.
Photo courtesy of the brand.
Grinko Sergei Grinko gives edgy sportswear a playful twist.
Photo courtesy of the brand.
Alberto Zambelli
While Zambelli initially began as a footwear collection, the designer is now experimenting with a total look.
Photo courtesy of the brand.
