3 Paris Provocateurs: Vetements, Jacquemus, and Courrèges

Flaunting a healthy defiance of the past, three French labels are upending fashion.


Clothes Encounter

From left: Vetements designer Demna Gvasalia, with stylist Lotta Volkova and DJ Clara 3000, at a friend’s apartment in Paris. Volkova wears Vetements parka. DJ Clara 3000 wears Vetements jacket.

Photographer: Colin Dodgson

Gvasalia, in bed, with Vetements model and muse Maud Escudie at her apartment in Paris. Escudie wears Vetements.


Vetements fit model Lily Standefer, at home in Paris, wearing pieces from the Vetements spring collection.

Styled by Lotta Volkova


DJ Clara 3000 wears a Vetements jacket and pants.

Styled by Lotta Volkova.

Photography assistant: Simon Wellington; fashion assistants: Ting, Laura Tanzer.


Mixed Breed

Simon Porte Jacquemus, with Baco the horse and the model Hayett McCarthy, in Paris. McCarthy and Porte Jacquemus wear Jacquemus.


The actress and singer Joana Preiss, wearing Jacquemus.

Styled by James Valeri.

Hair by Alexis Parent; makeup by Kathy Le Sant at Airport Agency; photography assistants: Simon Wellington, Christian Bragg; fashion assistant: Lamia Lagha.


Future Perfect

Top, from left: Courrèges style director Lolita Jacobs, wearing a look from Sébastien Meyer and Arnaud Vaillant’s debut collection, with Meyer and Vaillant at their home in Paris.


Jacobs wears Courrèges.

Hair by Joseph Pujalte at Atomo Management; MakeUp by Mayumi Oda at Calliste; production by Laura Holmes Production; photography assistants: Simon Wellington, Christian Bragg.