FASHION

Photos: Inside Pharrell Williams’ Denim Imaginarium in Amsterdam

The singer isn’t just part-owner of G-Star – he’s also its “Head of Imagination,” a role he’s taking very, very seriously.

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Pharrell Williams.

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Harley Viera-Newton

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Inside G-Star Raw’s factory.

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Williams’s Raw for the Oceans collection.

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Inside G-Star Raw’s factory.

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Inside G-Star Raw’s factory.

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Pharrell Williams and A$AP Rocky.

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A$AP Rocky in the archive.

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Inside G-Star Raw’s factory.

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Inside G-Star Raw’s factory.

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Pharrell Williams bearing his new title. Photos courtesy of G-Star Raw.