Highlights from Pitti Immagine Uomo 86

W’s senior market editor and manager reports from the men’s spring 2015 shows.

Ermanno Servino Florence

After a recent acquisition by Gucci, Richard Ginori celebrated the reopening of his store on via Rondinelli by showcasing several pieces of historical, hand-painted Florentine porcelain. The iconic rooster patterns, visible in the bottom left and right of this image, are mirrored on the store’s ceilings in fresco form.


To celebrate the Museo Salvatore Ferragamo’s newest exhibition, Equilibrium—which includes works by Degas, Matisse, Picasso, and Rodin, curated by Stefania Ricci and Sergio Risalti—the Firenze Danza Ballet Company performed in the Piazza Santa Trinitia.


Ermanno Servino hosted a lavish dinner to present the brand’s first non-seasonal collection for men and women in various shades of white, grey and beige with hits of silver. Kanye West showed up at the event, which was held at the Forte di Belvedere —the setting of his wedding last month.


In addition to collaborating with Rei Kawakubo for Comme des Garçons, designer Jackie Villevoye also creates meticulously hand-embroidered pieces in an atelier in India for her own line, Jupe by Jackie.


Louis Leeman has a certain flair with classic men’s shoes. Case in point: this slipper shape in a basket-weave-style plaid.


All completely handmade using traditional techniques, Super Duper hats bring to mind a bygone era.


Brunello Cucinelli proved that navy tuxedos are an elegant and handsome alternative to traditional black.


Triple welted oxfords in white and solid, bold colors were a highlight at Grenson.


Stretched across three museums in Florence, Francesco Vezzoli’s “Vezzoli Primavera-Estate” exhibit playfully juxtaposed his own pieces with historical works.


Z Zegna celebrated their label’s relaunch by including an elaborate acrobatic performance in their men’s show.


Florence is full of little treasures. I found this old print shop, Giovanni Baccani, fifteen years ago and was lucky enough to stumble upon it again on this trip.


When exploring a city like Florence, you always have to remember to look up. Here is the beautiful ceiling in Officina Profumo Farmaceutica di Santa Maria Novella, one of the oldest pharmacies in the world first founded in 1221.


In collaboration with, W’s Editor in Chief Stefano Tonchi curated an installation titled “De (Millennials) Costumi,” which explored new ways to dress and behave like a gentleman in the new millennium.

De’ Millennials Costumi curated by Stefano Tonchi for