ART & DESIGN

Is Pokémon Go the New #EmptyMuseum on Instagram?

All over the world—or at least in the territories where Pokémon Go has launched thus far—museums are shamelessly hopping into the hunt for Pokémon. If the game’s users are wandering far enough to discover hidden-away dead bodies, why not advertise a museum’s Poké-merits to boost summer attendance numbers? The Art Institute of Chicago, for example, seems thrilled their 300,000 artworks have been joined by no less than 14 PokéStops, while over at the Getty in Los Angeles, both Jigglypuff and his pursuers are more than welcome to mingle with the Monets. (Other institutions are, quite understandably, less thrilled about the trend.) From New York to Sydney to Moscow, an art-world guide to where to catch ’em all, here.

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The Getty, Los Angeles “Come through.” Photo via @thegetty.

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The Frick Collection, New York “A wild Spearow spotted at the Frick, enjoying the tranquility of the Garden Court!!!” Photo via @frickcollection.

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The Brooklyn Museum Photo via @brooklynmuseum.

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SFMOMA, San Francisco “Free public spaces at SFMOMA: open to (literally) everyone.” Photo via @sfmoma.

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MOCA Los Angeles Photo via @mocalosangeles.

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Museum of Contemporary Art Australia Photo via @mca_australia.

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MoMA, New York “We have two #PokemonGo Poké Stops at the museum! Or should we say Mew-seum?” Photo via @themuseumofmodernart.

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Garage Museum of Contemporary Art, Moscow Photo via @garagemca.

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Whitney Museum of Art, New York “Life imitating art.” Photo via @whitneymuseum.

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The Phillips Collection, Washington, D.C. Photo via @phillipscollection.

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Philadelphia Museum of Art Photo via @philamuseum.

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MFA Boston Photo via @mfaboston.

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The Art Institute of Chicago Photo via @artinstitutechi.