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Why You Should Skip Rio And Head Straight For Sao Paulo

São Paulo

Just because São Paulo Fashion Week wrapped Friday doesn’t mean things cool down in the Brazilian hub just yet. Over the past week, a score of South American influencers descended on the city for a week of style and revelry, and they’ve got the Instagrams to prove it. But beyond Fashion Week, São Paulo is also home to a thriving art and street style scene, and — with EDM festival Tomorrowland just outside the city limits — its inhabitants know a thing or two about a dance party. We’ve rounded up a few of the best Instagrams from São Paulo’s biggest names to offer an inside look at what goes on it Brazil’s most fun city. Rio’s got nothing on São Paulo.

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Models Marcele Dal Cortivo and Amanda Brolese at Bienal São Paulo. Photo by @marceledalcortivo.

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Model Andressa Suita in São Paulo. Photo by @andressasuita.

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Fashion blogger Camila Coutinho at São Paulo Fashion Week. Photo by @camilacoutinho.

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Denim designer Vanessa Covo with Monica Salgado, editorial director of Glamour Brasil, in São Paulo. Photo by @vanessacovo.

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Models Carolina Thaler and Marcele Dal Cortivo backstage at São Paulo Fashion Week. Photo by @thalercarolina.

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Blogger Lah Mariano in São Paulo during São Paulo Fashion Week. Photo by @lahmarianooficial.

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Blogger and Youtube star Yuli Balzak at São Paulo Fashion Week. Photo by @yulibalzak.

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DJs Flow and Zeo play Tomorrowland Brasil in São Paulo. Photo by @flowzeo.

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Bloggers Mariana Dalla and Ariane Canovas at São Paulo Fashion Week. Photo by @arianecanovas.

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Model Erasmo Viana and fitness blogger Gabriela Pugliesi at São Paulo Fashion Week. Photo by @erasmo.mbt.

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Actress Dani Moreno at São Paulo Fashion Week. Photo by @dani_moreno.

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Photographer Leo Faria captures model-artist Nathalie Edenburg’s installation at São Paulo Fashion Week. Photo by @leofaria.

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