Kaltex by Trista After establishing luxury prêt-a-porter brand Trista a decade ago, Trista José Alfredo Silva took a three-year hiatus from the brand, and then began building it again in January 2015, eschewing more conventional PR such as advertising and magazine editorial to focus instead on familiarizing Mexico City’s chic elite with the brand. In May, he invited five socialites to create their own dresses, with his guidance, during an intimate dinner at Trista’s showroom. His strategy worked perfectly, and now Silva’s 15-person team can’t keep up with the orders rolling in. “We don’t make the dresses [our clients] want, we design the dresses for them. We’re working on off-the-rack – we usually have three sizes available – but for now it’s mainly made to measure,” he explains. For spring 2017 he collaborated with Mexican textile manufacturing company Kaltex, but rather than showing designs in keeping with Trista’s DNA of highly textured tulle, gauze and lace fabrics, this show was crafted more in the spirit of new line Trista Homme (ironically, more than 80 percent of which is bought by women who love his loose, structured silhouettes). He used Kaltex’s signature heavy duty cotton, canvas and denim, to striking effect.