THE LOOK

Scenes from the Uncut Gems Pop-Up in Manhattan’s Diamond District


To celebrate the release of Uncut Gems, the indie crime thriller directed by Josh and Benny Safdie, the production company A24 took over a storefront in New York City’s Diamond District. On Friday afternoon, fans of the film checked out crystal-encrusted Furby necklaces (a favorite prop), tons of merch including embellished basketballs and a vinyl edition of the movie’s soundtrack, plus chains, pendants and rings by local jewelers who created custom pieces used on set. Experts were also on hand to offer free jewelry cleaning. Upstairs, in a replica of KMH Gems and Jewelry, the fictional store run by Adam Sandler’s character, browsers took selfies, tried on pieces from Sandler’s wardrobe, and admired the setup in all its dramatically lit glory. W sent photographer Mark Sommerfeld to capture the action. (Also: If you happen to be in New York, the pop-up continues through the afternoon of December 22 at 76 West 47th Street.)

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Mark Sommerfeld

Inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Meni Musheyev of Ideal Diamonds inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Preston Chloupek inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Outside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Peter of Unique American Precious Metals inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Rebecca Moinian inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Eddie Lezcano of Deadbolt Security Protection, LLC. inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Ronald Greenberg, from the cast of Uncut Gems, inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Tommy Lam’s rings inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Preston Chloupek inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Louie Cortes inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Reggie Simpson in Adam Sandler’s wardrobe inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Jessica Riley inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Reuben Shlomov of Diamond City Inc. inside the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.

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Mark Sommerfeld

Outside of the Uncut Gems Pop Up, held at the Diamond District in New York City. Photograph by Mark Sommerfeld for W Magazine.