25 of the “Stereotypes” That Vetements Is Trying to Tackle For Fall 2017
![finals_3.jpg](https://imgix.bustle.com/wmag/2017/01/25/5887f33823a359f1452067f6_finals_3.jpg?w=414&h=276&fit=crop&crop=faces&q=50&dpr=2)
For his fall 2017 Vetements men’s wear show at Paris Fashion Week, the designer Demna Gvasalia played with the intrinsic link between fashion and identity; appearances and stereotypes. It began with the fashion show invites, which came in the form of mixed-up fake ID cards bearing the names of various editors, buyers, and celebrities. A British editor, for example, was pictured as a grandmother from Nuremberg. As for the collection, each look was labeled in the show notes as a different stereotype, ranging from “Couch Potato” to “Bro” to “Emo,” who wore a custom leather jacket with “Queers still here” and “Not your resident” painted on it. The message was clearly that difference is what makes us great, not division — a sweater bearing the flag of the European Union being perhaps the clearest symbol of this stance.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.
A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.