PARIS FASHION WEEK: MEN'S

25 of the “Stereotypes” That Vetements Is Trying to Tackle For Fall 2017

Written by Emilia Petrarca
Photographed by Isabel Martinez

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AFP/Getty Images

For his fall 2017 Vetements men’s wear show at Paris Fashion Week, the designer Demna Gvasalia played with the intrinsic link between fashion and identity; appearances and stereotypes. It began with the fashion show invites, which came in the form of mixed-up fake ID cards bearing the names of various editors, buyers, and celebrities. A British editor, for example, was pictured as a grandmother from Nuremberg. As for the collection, each look was labeled in the show notes as a different stereotype, ranging from “Couch Potato” to “Bro” to “Emo,” who wore a custom leather jacket with “Queers still here” and “Not your resident” painted on it. The message was clearly that difference is what makes us great, not division — a sweater bearing the flag of the European Union being perhaps the clearest symbol of this stance.

1
“Broker”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

2
“Miss San Antonio”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

3
“Miss Webcam”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

4
“Police Woman”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

5
“Couch Potato”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

6
“Trash Metal”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

7
“Gian Carlo”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

8
“Bride”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

9
“Punk”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

10
“Metalhead”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

11
“Bouncer”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

12
“Gabbers”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

13
“Emo”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

14
“Chav”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

15
“Milanesa”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

16
“Angela”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

17
“Malaika”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

18
“Vagabond”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

19
“Ulrich”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

20
“Secretary”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

21
“Gypsy”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

22
“Miss No. 5”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

23
“Pensioner”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

24
“Bro”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.

25
“Nominee”

A model walks the runway during the Vetements fall 2017 show as part of Paris Fashion Week.