Vfiles was conceived by former V magazine executive editor Julie Ann Quay as an online network for fashion fanatics—of which, apparently, there are many. It now boasts a thriving social media community where archival photos and lookbooks are uploaded from all over the world; a video production company; and online and brick-and-mortar shops for street-chic labels like Hood by Air, Jeremy Scott, and the in-house line Vfiles Sport Plus. Last February, the company’s second Vfiles Made Fashion, a runway show during New York Fashion Week, introduced four young designers, who had been selected from online profiles. Here, this year’s crop.
Hyein Seo Hyein Seo’s thesis collection at the Royal Academy of Fine Arts in Antwerp, Belgium, where she was mentored by the designer Walter Van Beirendonck, was inspired by street culture and Dario Argento’s kitschy movie Suspiria. “I love horror heroines with their fur coats, red lips, and pale skin,” says the 27-year-old Korean, who works in London. Her Vfiles show, which was full of faux-fur pieces printed with ghoulish imagery, was an overnight sensation, and Seo went on to win the Emerging Talent award from the British Fashion Council. Courtesy of designer.
A look from Hyein Seo’s fall runway collection.
Melitta Baumeister “I want to explore what ideas could be big tomorrow,” says the 28-year-old Parsons the New School for Design grad. And according to celebrity fans like Lady Gaga and Rihanna, the German designer’s sculptural clothes are, in fact, what’s next. Other champions of Baumeister’s oversize and conceptual tailoring—the hit of the fall collection is a voluminous, padded biker jacket—include the buyers at Dover Street Market, who have stocked her wares in London, New York, and Tokyo. Photograph by Paul Jung.
A look from Melitta Baumeister’s AW 14 collection.
ASSK Sarah Schofield, 27, and Agatha Kowalewski, 30, are on a mission to amp up the Parisian street-wear game. The Aussie duo produce their gender-bending clothes, which feature graphic prints and gilded carabiner hardware, largely in the French capital, where they’re currently based. But they are not stopping there: The collection is stocked at 20 of the coolest stores around the world, including I.T. in Hong Kong and Candy in Tokyo. Photograph by Christelle de Castro.
A look from ASSK’s fall runway collection.
