3.1 Phillip Lim launches ecommerce

It’s time to welcome 3.1 Phillip Lim to the 21st century—digitally speaking. With the site’s latest redesign, launching today, the designer has at long last added ecommerce (a major boon considering there are only six brick-and-mortar stores worldwide) and a bonanza of new media including a blog, Twitter feed, Facebook page, and Tumblr.

It’s a well-edited experience (clean grids of images, plenty of white space) and manages to pack in the full current collection as well as some cool web exclusives like the Lark Small Duffle in a variety of colorways. Plus, in an effort to bring the store to the users, a new “dressing room” feature works as a personal shopper: suggesting items to customers based on their selections.

For even more Lim, head over to “3.1 World” for slideshows of behind-the-scenes pictures (many from Lim’s longtime collaborator But Sou Lai), videos, and a feed of Lim’s inspiration images. Or check out “News” for the latest from their Tumblr, Twitter, and Facebook pages in one place.

And to fete the launch, 3.1 Phillip Lim is offering a twenty percent discount to W readers with the code: N31R5WQ67T6. Happy shopping.