Alexander Wang and Adidas Originals Debut Collab with Rocco Ritchie-Fronted Campaign

Alexander Wang and Adidas Originals recruited Madonna’s son to front the campaign.

The appearance of Adidas track suits coming down the runway at the finale of Alexander Wang’s show last night, the placement of Madonna in the front row, and the hints toward mass market consumerism at the show’s afterparty in the form of a McDonald’s food truck and a 7 Eleven pop up all came together to herald Wang’s long-rumored collaboration with Adidas Originals.

The full 84-piece collection will debut in the spring, but a nine-piece preview capsule collection available today will please both fans of Wang and haters of non-disclosure agreements (an x-ed out NDA is a recurring motif in the first drop).

The unisex collection is distinguished by the use of an upside-down version of Adidas’s trefoil, a move that is meant to be “newly and defyingly symbolic” according to the press materials.

Madonna’s son Rocco Ritchie, in his first modeling gig, heads up a campaign that also features ‘#’WangSquad members Hanne Gaby Odiele, Binx Walton and Lexi Boling. Juergen Teller snapped the campaign, while Karl Templer handled styling.

Get a sneak piece of the campaign and pieces from the collection below.

Alexander Wang x Adidas Original Capsule Collection First Look


The collection will be available exclusively by way of pop-up truck. The truck is making the rounds in NYC today, and will travel to Tokyo and London in the coming weeks. Fans can find out the exact location of the truck by following Wang on Instagram, or calling the provided 917-325-3342 phone number.

Of course, if you can’t cop the capsule collection, you’ll just have to wait until early next year. The full collection will be available around the world at Alexander Wang stores, Adidas Originals stores, both brand’s websites, and at selected retailers. The collection will be unveiled in two additional drops, with new campaign materials released to herald each. Exact dates will be unveiled later.