Who: Aluna Francis of AlunaGeorge.
When: Thursday, March 17.
Where: South by Southwest 2016.
What: A Calvin Klein x Urban Outfitters bikini top with high-waisted denim cutoffs and a denim vest.
Why: Because this is how you do South By - prizing comfort without giving up on style. In a back-to-basics look anchoring shades of black and blue with a bright red lip, Francis sports a Canadian tuxedo we can get on board with.