An Exclusive First Look at Armani’s New Short Film

If Hitchcock created fashion films, this would be it. One plus One, Giorgio Armani’s suspenseful new three-minute film showcases the Spring Summer 2012 collection on three models locked in a love triangle of hot pursuit. Directed by Luca Guadagnino, director of 2009’s I Am Love, the vertigo-inducing shots of the Italian cities of Mantua and Cremona serve as backdrops to signature sleek black suits and the collection’s opalescent quality. “Today, fashion needs to open itself to new languages,” says Giorgio Armani. “Cinema is the form of expression I have always felt the closest to.”

Fashion on Film Chromeless Player

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