Bold brows have been in and out of style for decades. But ever since British model-turned-actress Cara Delevingne became the face of the moment in 2009—everyone has been trying to get the look themselves, with the help of a variety of eyebrow makeup.
The popular look has evolved: on the Spring 2017 runways, most notably at Tom Ford and Prada, models had well-groomed brows paired with otherwise bare faces. It was a modern take on the Delevingne-inspired brow, which relies more on natural fullness than grooming products.
With the help of a few beauty products, anyone can have the popular brow look of the moment. So, we asked W's editors—who have a variety of eyebrow shapes, colors, and sizes—what they use on a daily basis. And it turns out many of our editors are already taking a cue from the runways, and wearing a brow-enhancing product with little else on their face. Here, a guide to the best eyebrow makeup on the market right now to both enhance and tame.
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