The Best Eyebrow Makeup, According to W‘s Editors

From pomades to pencils, a guide to the best eyebrow makeup on the market right now to both enhance and tame.

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Bold brows have been in and out of style for decades. But ever since British model-turned-actress Cara Delevingne became the face of the moment in 2009—everyone has been trying to get the look themselves, with the help of a variety of eyebrow makeup.

The popular look has evolved: on the Spring 2017 runways, most notably at Tom Ford and Prada, models had well-groomed brows paired with otherwise bare faces. It was a modern take on the Delevingne-inspired brow, which relies more on natural fullness than grooming products.

With the help of a few beauty products, anyone can have the popular brow look of the moment. So, we asked W‘s editors—who have a variety of eyebrow shapes, colors, and sizes—what they use on a daily basis. And it turns out many of our editors are already taking a cue from the runways, and wearing a brow-enhancing product with little else on their face. Here, a guide to the best eyebrow makeup on the market right now to both enhance and tame.

A Guide to the Best Eyebrow Makeup

“If I don’t comb my brows with this gel they look unfinished and flimsy.” — Jane Larkworthy, Executive Beauty Director

Tom Ford Fiber Brow Gel, $48,

“I was not blessed with naturally full brows. In fact, they’re barely there. If I had the time I would dye them on a monthly basis, but instead I rely on the Anastasia Beverly Hills brow powder duo in medium brown for daily fill-ins.” — Sarah Leon, Digital Editorial Director

Anastasia Brow Powder Duo, $23,

“Even if I don’t put anything else on, I still use this pencil on my brows. It’s the only product behind no-makeup look.” — Chrystin Bunion, Assistant to the Editor in Chief

Hourglass Arch Brow Sculpting Pencil, $34,

“My fine-haired brows are pretty well-behaved. When I want them to look a bit wilder, I love to brush them up with this clear mascara for a fluffier look.” — Vanessa Lawrence, Senior Features Writer

Covergirl Natural Lash Mascara in Clear, $5,

“I must admit, at first I felt like I was applying a fine tipped Sharpie marker to my face. But this liquid brow product looks more natural than my old brow pencil, and it lasts all day long without smudging.” — Kristin Auble, Research Editor

Kat Von D Tattoo Brow, $19,

“I brush this styling mousse through my eyebrows, then I take a comb and brush through them again, sort of fluffing them up. And then swipe I the brush across the top of each brow (to shape them). I’m obsessed!” — Samantha Andriano, Social Media Manager

Clinique Just Browsing Brush-On Styling Mousse, $17,

“I go Bob Ross on my brows and use gentle strokes with a brush and this powder to fill them in. To finish the look, I spool through them with a brow brush or clean mascara wand.” — Minha Khan, Associate Photo Editor

Make Up For Ever Artist Shadow Eyeshadow and Powder Blush in Matte Black, $21,

“I was using this facial serum daily for a couple of months, and I couldn’t help but notice that it also worked wonders for my brows. It leaves them well combed with the perfect amount of luster.” — Gillian Sagansky, Contributing Writer

One Love Organics Vitamin C Brightening Facial Serum, $75,

“With this pencil, I can fill and brush my brows in one go.” — Rickie De Sole, Fashion Market and Accessories Director

Anastasia Brow Definer Pencil, $23,

“Makeup artist and eyebrow expert Gina Daddona recommended this brow mascara for mornings when there’s not enough time to fill brows with a pencil. I’m a big fan.” — Kelly McDonough, Production Manager

Maybelline New York Eye Studio Brow Drama Sculpting Brow Mascara, $7,

“I have very unruly eyebrows and need industrial strength tweezers to keep them in line.” — Emilia Petrarca, Associate Features Editor

Bbrowbar Tweezers, $26,

“Benefit Gimme Brow has a great formula that keeps my brows in place without losing their natural texture.” — Courtney Costello, Fashion Assistant

Benefit Gimme Brow Volumizing Fiber Gel, $24,

“Good brows make for a good face — and this delivers.” — Sharlyn Pierre, Researcher

Glossier Boy Brow, $16,

“With this pomade, I have lots of control over the amount of product so I can get a natural look.” — Tiffanie Graham, Photo Research Editor

Anastasia Dipbrow Pomade, $18,

“A peptide-packed pen that promotes hair growth? This changed my whole routine.” — Mia Adorante, Associate Beauty Editor

Talika Eyebrow Lipocils Ink, $29,

“Even though I have fuller brows, I always need a little color touch up and this styler gives my brows the perfect natural finish.” -Nada Abouarrage, Beauty Assistant

Lancôme Sourcils Styler Brow Styler, $27,

“This primer keeps my brows tidy and always looking their best, without feeling like I have any product on.” – Christy Key, Fashion Assistant.

Benefit Browvo! Conditioning Eye Primer, $28,

“To quote Broad City’s Abbi Jacobson,”I figured out my eyebrows, they’re sisters, not twins, they need to be treated as such.” This universal pencil makes both sisters look perfectly put together.” – Lauren McCarthy, Digital Fashion News Editor

It Cosmetics Brow Power™ Universal Eyebrow Pencil, $24,

“I love how precise the pen is, its gives me full control to go for a natural or bold brow depending on my mood.” -Schanel Bakkouche, Jewelry Assistant

Dior ‘Diorshow’ Brow Styler, $29,

“The brush-pomade combo is so convenient! Even though I like to go darker, bolder brows, the mousse formula is so light that I can easily fill-in for a natural look.” – Alyssa Pena, Jewelry Coordinator

Tarte Amazonian Clay Waterproof Brow Mousse, $29,


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