BEAUTY BLACK BOOK

The Best Eyebrow Makeup, According to W‘s Editors

From pomades to pencils, a guide to the best eyebrow makeup on the market right now to both enhance and tame.


Bold brows have been in and out of style for decades. But ever since British model-turned-actress Cara Delevingne became the face of the moment in 2009—everyone has been trying to get the look themselves, with the help of a variety of eyebrow makeup.

The popular look has evolved: on the Spring 2017 runways, most notably at Tom Ford and Prada, models had well-groomed brows paired with otherwise bare faces. It was a modern take on the Delevingne-inspired brow, which relies more on natural fullness than grooming products.

With the help of a few beauty products, anyone can have the popular brow look of the moment. So, we asked W‘s editors—who have a variety of eyebrow shapes, colors, and sizes—what they use on a daily basis. And it turns out many of our editors are already taking a cue from the runways, and wearing a brow-enhancing product with little else on their face. Here, a guide to the best eyebrow makeup on the market right now to both enhance and tame.

A Guide to the Best Eyebrow Makeup

“If I don’t comb my brows with this gel they look unfinished and flimsy.” — Jane Larkworthy, Executive Beauty Director

Tom Ford Fiber Brow Gel, $48, nordstrom.com

“I was not blessed with naturally full brows. In fact, they’re barely there. If I had the time I would dye them on a monthly basis, but instead I rely on the Anastasia Beverly Hills brow powder duo in medium brown for daily fill-ins.” — Sarah Leon, Digital Editorial Director

Anastasia Brow Powder Duo, $23, sephora.com

“Even if I don’t put anything else on, I still use this pencil on my brows. It’s the only product behind no-makeup look.” — Chrystin Bunion, Assistant to the Editor in Chief

Hourglass Arch Brow Sculpting Pencil, $34, sephora.com

“My fine-haired brows are pretty well-behaved. When I want them to look a bit wilder, I love to brush them up with this clear mascara for a fluffier look.” — Vanessa Lawrence, Senior Features Writer

Covergirl Natural Lash Mascara in Clear, $5, target.com

“I must admit, at first I felt like I was applying a fine tipped Sharpie marker to my face. But this liquid brow product looks more natural than my old brow pencil, and it lasts all day long without smudging.” — Kristin Auble, Research Editor

Kat Von D Tattoo Brow, $19, katvondbeauty.com

“I brush this styling mousse through my eyebrows, then I take a comb and brush through them again, sort of fluffing them up. And then swipe I the brush across the top of each brow (to shape them). I’m obsessed!” — Samantha Andriano, Social Media Manager

Clinique Just Browsing Brush-On Styling Mousse, $17, clinique.com

“I go Bob Ross on my brows and use gentle strokes with a brush and this powder to fill them in. To finish the look, I spool through them with a brow brush or clean mascara wand.” — Minha Khan, Associate Photo Editor

Make Up For Ever Artist Shadow Eyeshadow and Powder Blush in Matte Black, $21, sephora.com

“I was using this facial serum daily for a couple of months, and I couldn’t help but notice that it also worked wonders for my brows. It leaves them well combed with the perfect amount of luster.” — Gillian Sagansky, Contributing Writer

One Love Organics Vitamin C Brightening Facial Serum, $75, oneloveorganics.com

“With this pencil, I can fill and brush my brows in one go.” — Rickie De Sole, Fashion Market and Accessories Director

Anastasia Brow Definer Pencil, $23, net-a-porter.com

“Makeup artist and eyebrow expert Gina Daddona recommended this brow mascara for mornings when there’s not enough time to fill brows with a pencil. I’m a big fan.” — Kelly McDonough, Production Manager

Maybelline New York Eye Studio Brow Drama Sculpting Brow Mascara, $7, target.com

“I have very unruly eyebrows and need industrial strength tweezers to keep them in line.” — Emilia Petrarca, Associate Features Editor

Bbrowbar Tweezers, $26, net-a-porter.com

“Benefit Gimme Brow has a great formula that keeps my brows in place without losing their natural texture.” — Courtney Costello, Fashion Assistant

Benefit Gimme Brow Volumizing Fiber Gel, $24, sephora.com

“Good brows make for a good face — and this delivers.” — Sharlyn Pierre, Researcher

Glossier Boy Brow, $16, glossier.com

“With this pomade, I have lots of control over the amount of product so I can get a natural look.” — Tiffanie Graham, Photo Research Editor

Anastasia Dipbrow Pomade, $18, anastasiabeverlyhills.com

“A peptide-packed pen that promotes hair growth? This changed my whole routine.” — Mia Adorante, Associate Beauty Editor

Talika Eyebrow Lipocils Ink, $29, talika.com

“Even though I have fuller brows, I always need a little color touch up and this styler gives my brows the perfect natural finish.” -Nada Abouarrage, Beauty Assistant

Lancôme Sourcils Styler Brow Styler, $27, sephora.com

“This primer keeps my brows tidy and always looking their best, without feeling like I have any product on.” – Christy Key, Fashion Assistant.

Benefit Browvo! Conditioning Eye Primer, $28, benefitcosmetics.com

“To quote Broad City’s Abbi Jacobson,”I figured out my eyebrows, they’re sisters, not twins, they need to be treated as such.” This universal pencil makes both sisters look perfectly put together.” – Lauren McCarthy, Digital Fashion News Editor

It Cosmetics Brow Power™ Universal Eyebrow Pencil, $24, itcosmetics.com

“I love how precise the pen is, its gives me full control to go for a natural or bold brow depending on my mood.” -Schanel Bakkouche, Jewelry Assistant

Dior ‘Diorshow’ Brow Styler, $29, dior.com

“The brush-pomade combo is so convenient! Even though I like to go darker, bolder brows, the mousse formula is so light that I can easily fill-in for a natural look.” – Alyssa Pena, Jewelry Coordinator

Tarte Amazonian Clay Waterproof Brow Mousse, $29, sephora.com

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