Unlike a smoky eye or a red lip, the bleached brow is out of the mainstream, difficult to achieve, and, for some, not particularly attractive. It is, however, impossible to ignore. Perhaps it’s the alien otherness it telegraphs (see Die Antwoord singer Yo-Landi Vi$$er) or its ethereal, nymphlike quality. Whatever the case, it’s definitely about high drama. Makeup artist Lucia Pica, who bleached these brows and then amplified the look with a steely eyeliner, says that after the 10- to 15-minute process, “the eyes become these mesmerizing things.” Indeed.

Makeup by Lucia Pica at Management Artists Using Nars Cosmetics. Model: Molly at Next. Special thanks to Jonathan Kaye.