Brandon Maxwell, Fashion Designer, Signs to IMG

Get ready to see even more of Brandon Maxwell. The fashion designer and stylist, best known for outfitting Lady Gaga, has signed to IMG Models, WWD reports. The company will apparently be representing Maxwell not just as a designer or stylist but outside of the fashion world as well, assumedly with his directing as, last year, Maxwell helmed a video clip promoting Lady Gaga’s Joanne track “A-Yo” for Apple Music.

“I’m looking forward to exploring new exciting opportunities to continue growing my career,” Maxwell told WWD. (W has also reached out for comment.) “IMG is a powerhouse, and I look forward to working with them in future endeavors.”

Maxwell has certainly been busy. Just last week he brought together some of the fashion industry’s biggest names for his New York Fashion Week show, which featured the likes of Gigi and Bella Hadid, Karlie Kloss, Joan Smalls, and Taylor Hill, to name a few. “To be very literal, my life has felt very colorful in the last six months,” he told WWD of his presentation. “I have been in such a great mental place. I just really enjoyed this creation process. It was such a joyous experience for me.”

Joy is something that informs all of Brandon Maxwell’s designs, as he told W earlier this year. “Shows, in general, tend to be very homogenized—same hair, same makeup, same slightly angry walk. But I think there should be joy in clothing. When I’m selling clothes in a store, it’s not to an angry woman who’s walking fast with a bowl cut. The most important thing for me to know, as the protective older sibling of a bunch of sisters, is that when a young girl in the middle of nowhere comes across an image of my collection on social media, that she sees someone like herself. Not just African-American, but also Indian, Asian, Hispanic.” Now signed to IMG, Maxwell’s reach — to the middle of nowhere and beyond — will be significantly bigger.

Watch: For Irina Shayk, Stella Maxwell, and Joan Smalls, Fall Fashion Is All About Seduction