Bulgari Steps Things Up For Its 130th Anniversary

With big jewels, a big party, and a big donation to the City of Rome.

Anniversaries are a dime a dozen in the fashion industry. But how many brands can boast of more than a century in the business? Bulgari for one, and so it’s little surprise that the luxury jewelry house rang in its 130th year with a splashy event in Rome that was as much a celebration of the Italian capital as it was the sparkling bijoux for which the brand is known. For starters, Bulgari donated 1.5 million Euros to the City of Rome to help restore the Spanish Steps. Next, came a cocktail at the new Bulgari store on Via dei Condotti, where pieces specially created for the occasion, including a 60-carat diamond necklace with a 12.16-carat drop, dubbed the Ultimate Temptation were on display. Afterward, guests like Bulgari ambassador Carla Bruni-Sarkozy, Taiwanese actress and model Shu Qi, Adrien Brody and Italian actress Lara Morante made their way to an elegant dinner near the Spanish Steps. Federico Fellini could hardly have choreographed a more glamorous affair.

Photos: Bulgari Steps Things Up For Its 130th Anniversary

Paolo Bulgari, Jean Christophe Babin, Carla Bruni, Ignazio Marino, Shu Qi and Adrien Brody. Photo by Getty Images.

Delfina Delettrez Fendi. Photo by Getty Images.

Carla Bruni and Clotilde Courau. Photo by Getty Images.

Catrinel Marlon. Photo by Getty Images.

Poppy Delevingne. Photo by Getty Images.

Adrien Brody. Photo by Getty Images.

Katy Saunders. Photo by Getty Images.

Shu Qi. Photo by Getty Images.

Paolo Bulgari, Ignazio Marino and Nicola Bulgari. Photo by Getty Images.

Anita Caprioli. Photo by Getty Images.

Carolina Crescentini. Photo by Getty Images.

Valeria Golino and Riccardo Scamarcio. Photo by Getty Images.