On Tuesday night, a stylish crowd including Lindsay Lohan, Elizabeth Hurley and Pixie Lott gathered at the new Dsquared2 flagship store in London—an impressive three floors of dark wooden cabinets, velvet furnishings and towering forest prints, complete with a seductive evening wear wing inspired by old Hollywood glamour. The boutique is located on the corner of Savile Row and sits in good company near Dior and Yohji Yamamoto. “All of our stores have common design motifs which are an integral part of our Canadian heritage,” said Dean Caten, who is co-founder of the brand with his identical twin brother Dan. “For us, London also holds a personal meaning as we live here. The city and its people are a constant source of inspiration.”
After nearly two decades of surviving sans bricks-and-mortar, 2015 has been an exciting year for Dsquared2, who recently opened their first New York store as well. “It is definitely an important step forward for the company and our growing retail plan,” Dan said. “Expansion is our main goal, reaching different cities and continuing to grow in the countries where we are already present.” After cocktails at the store, guests enjoyed an intimate dinner at Lou Lou’s and then danced late into the night.