Anyone who spent a night at the Surf Lodge in Montauk this summer will surely recall the bath products—100% natural, plant-derived shower gels, face washes, and lotions that looked so smart and smelled so divine that management had to put a sign in each of the bathrooms asking guests not to walk off with them. Called Earth tu Face, the line was created by Bay Area herbalists Sarah Buscho and Marina Storm who believe nothing should go on your skin that can’t go in your mouth. The result is a range of products—from a Blue Chamomile + Carrot Seed Face Serum to a Coconut Oil + Cardamom Body Butter—that aren’t just good for you, they also (honest to God) improve the look of your skin. The packaging, which was designed by Alexandra Cassaniti, who also serves as the Surf Lodge’s creative director, takes inspiration from Alice Waters—Buscho’s and Storm’s fellow San Fran revolutionary—and the art nouveau posters that David Lance Goines designed for Chez Panisse, her legendary organic eatery. (Of note: the herbs used in the skincare line are grown in one of the restaurant’s original lettuce gardens).

Earth tu Face launches next week with an event at All Good Things, a new organic market in Tribeca where Chef Ryan Tate will incorporate all the ingredients from the products into hors d’oeuvres and cocktails. And so folks don’t have to keep swiping the goods from the Surf Lodge, Earth tu Face has just set up an online shop. (

Photo: Kassia Meador