You might think that the personal Instagram of a billionaire tech giant such as Elon Musk would be the epitome of curated social media savvy. Plus, his mother, Maye Musk is an IMG model with 40,000 followers of her own. But instead, his account is perhaps the only evidence that he's actually a (relatively) average human being like the rest of us—one who also happens to be the mind behind Space X, Tesla, the Hyperloop, and someone who, if all goes according to plan, will eventually live on Mars.
Musk currently boasts over 1.4 million followers on Instagram, but it wasn't until recently that his account caught the public's attention when he announced his budding relationship with the actress Amber Heard. The two revealed that they were dating with an uncharacteristically earnest photo of them at a romantic dinner. Wine glasses cover the table, her arm rests elegantly on his shoulder, and the faint stain of lipstick can be seen his cheek. "Having moo moo at Moo Moo Gold Coast," reads the caption. Oy.
Musk has six sons with his first wife, the Canadian author Justine Wilson, and his first Instagram post on February 5, 2012 features one of them playing with tools in his workshop. In 2010, Musk married the English actress Talulah Riley, but in 2012, Musk announced the end of their relationship on Twitter. "It was an amazing four years," he wrote. "I will love you forever. You will make someone very happy one day." However, in 2013, Musk and Riley remarried. He filed for a second divorce a year later, but then withdrew it. Finally, in 2016 they split again. Enter Heard.
What makes Musk's Instagram account so compelling is its odd combination of the public and the private. In one photo, you'll find him taking an awkward mirror selfie like someone who hasn't yet discovered self-timer. And in another, he shares footage of the earth from high above in the SpaceX droneship.
Perhaps Musk is too busy saving humans from extinction to worry about his social media profile. He also doesn't tend to agree with Facebook's Mark Zuckerberg, so maybe he's not leaning in for a reason. Or perhaps, as his captions and bio suggests, ("Where are the aliens?"), he's just far too advanced to take any of this seriously. Either way, there's a lot to learn about Musk from his account.
Some Instagram a good lunch; Elon Musk shares a successful launch.
But he's also able to stay down-to-earth.
He's really serious about aliens.
He likes a Tom Ford suit.
He's not a bad artist?
He's an adventurous foodie.
And a snob about coffee.
He has a dog named Marvin, who may or may not have an invitation to Mars.
He's cheeky about cars and robots.
At the end of the day though, he's still trying to figure it all out.
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