On Tape

W‘s beauty director discovers a new way to lift.

Estée Lauder Expert Liquid Tape

Every time I find myself wangled into a group selfie, I’m reminded of how cruel they can be. I look jowly, as if I’m storing acorns in my cheeks, and my eyes appear droopy. Happily, I recently came across Estée Lauder Expert Liquid Tape ($70, esteelauder.com, at right), a tightening gel that contains a pro-collagen complex to help lift those problem areas. I dab it on my crow’s-feet and cheekbones before foundation, and sometimes I reapply it in the afternoon—especially when I know my Insta-obsessed friends will be around.