New York-based labels VFILES and Gypsy Sport have a tradition of casting untraditional models. This season was no exception: both brands recruited a select group of friends, musicians, downtown cool kids and even Olympic athletes (the fencer Miles Chamley-Watson caused a stir at VFILES) to appear in their shows.

Here, thirteen of the naturally stylish women who made the cut reveal their favorite beauty products.

Who: Sabrina Fuentes
What: Lip Smacker Coca-Cola Cherry, $3, lipsmacker.com
Why: "I'm not good at makeup, but my lids look better with gloss."

Who: Jiaye Wu
What: SK-II Essence, $99, sephora.com
Why: "It's makes the face feel fresh like you were just born yesterday."

Who: Vero Gebremariam
What: Bobbi Brown Tinted Moisturizer, $46, macys.com
Why: "It evens out my skin, and makes me feel flawless."

Who: Odalys Penu
What: Fresh Rose Deep Hydration Face Cream, $40, sephora.com
Why: "It keeps my face looking very healthy and I get less breakouts."

Who: Sam Swan
What: Mario Badescu Drying Lotion, $17, ulta.com
Why: "I'm very insecure about acne, but this drying lotion clears up blemishes right away so I don't feel like I have to hide my face."

Who: Anastasia Belotskaya
What: Maybelline Volume Express The Colossal Spider Effect Washable Mascara, $8, maybelline.com
Why: "It helps me enhance the shape of my eyes."

Who: Gianna Noelle
What: Shea Moisture African Black Soap, $5, ulta.com
Why: "It keeps my skin clear without the chemicals."

Who: Sarah McCall
What: Neutrogena Ultra Sheer Dry-Touch Sunblock SPF 45, $11, ulta.com
Why: "This keeps my freckles and pale skin in ship shape."

Who: Tati Asla
What: Diorshow Maximizer 3D Triple Volume Plumping Lash Primer, $30, macys.com
Why: "I always thought I had stubby lashes. Using the primer before normal mascara takes my lashes to next level."

Who: Kiana Hernandez
What: MAC Lipstick in Ruby Woo, $17, bloomingdales.com
Why: "Lipstick made me embrace my smile."

Who: Simone Thompson
What: Queen Helene Cocoa Butter Body Oil, $3, walgreens.comWhy: "It keeps me fresh."

Who: Arta Gee
What: Maybelline Dream Fresh 8‑in‑1 Beauty Balm, $7, target.com
Why: "It brightens and clears up any mess that chocolate caused."

Who: Chen Yu
What: Illamasqua Precision Ink, $28, illamasqua.com
Why: "It makes my eyes pop out more."

Watch W's most popular videos here: