There was no other way to herald the return of Fiorucci other than a good old fashioned disco dance party. The cult Italian label's signature curve-hugging jeans provided the wardrobe of choice for many a late night party in the genre's heyday. Its name was immortalized both in the lyrics of Sister Sledge's classic "He's The Greatest Dancer" and the title of Mark Leckey's art film exploring underground nightlife, Fiorucci Made Me Hardcore. For a time, it was practically synonymous with a certain brand neon-tinged hedonism of the '70s and '80s.
On Friday night, W magazine threw a party at Paul's Casablanca that drew—presumably—old fans of the label, like Sofia Coppola, Ann Dexter-Jones, plus a new generation who might not have been born during Fiorucci's glory years, like Caroline Vreeland, designer Adam Selman, and a bevy of models including Jordan Dunn, Winnie Harlow, and Anna Cleveland. They all packed into the intimate Moroccan-themed Soho nightclub as waitresses passed out heart-shaped lollipops, lip-shaped gummies, and strings of black vinyl bracelets.
With nostalgia-heavy in the air, we couldn't help but wonder what else from Fiorucci's halcyon days guests would like to see return and reborn.
The model Hailey Clauson, clad in a daring black pantsuit and matching black choker, would like to see the return of one her profession's most legendary figures. "Veruschka!" she said. "The best!"
Winnie Harlow, who was holding court with singer Madison Beer and fellow model Maria Borges around a table in the back of the club, hoped the era's hair trends would return. Sitting next to her Beer was on the same hair wavelength. "Side ponies," she said. "I love side ponies." Meanwhile, Borges was thinking more about shoes.
"Platforms," she said. "Well, they're already coming back, but I want more."
Of course, one can't go very long these days without the topic of politics being broached, even at a New York Fashion Week party that hoped to transport guests back to another era.
Model Anna Cleveland, daughter of Pat Cleveland, one of the era's biggest models, may have been one of the night's most enthusiastic dancers. She spent most of the evening in the middle of the dance floor but took a break to tell us what she wanted to return.
"Well, there's many things, and some are already coming back," she said. "The vibrancy. The love. The united feeling...You know what's happening right now with all the political debates, it's bringing us all back together, and that's really what it's all about— love."
The DJ Mia Moretti, who had stopped by before heading to DJ the Jeremy Scott after party, was even more blunt about hoping for a return of '70s political culture.
"Activism," she answered. "It's coming back, but we need more. Our generation forgot that you have to work for your rights."
"We have to remember to care about the things we want to make better and maintain the privilege that we have been given," she continued. "We took it granted and we're losing it."
Hey, sparking a sexual revolution on the dance floor in hip-hugging Fiorucci jeans at night while advocating for political change during the day went hand-in-hand in the '70s. There's no reason they couldn't again today.